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Boutique Owner
Memphis, TN
Jun 2016 - Present (8 years 6 months)
Owner of brick-and-mortar boutique and shopmucho.com website. Sourced and purchased all merchandise for the shop, ensuring inventory alignment with market trends and customer preferences. Managed social media marketing campaigns on Facebook, Instagram, and TikTok, significantly increasing follower engagement and brand visibility. Developed and executed email marketing campaigns. Photographed, filmed, edited, and designed advertising materials including flyers, mailers, and business cards, maintaining brand consistency and aesthetic appeal. Conducted product photography sessions for the website, optimizing visuals to enhance online sales performance. Designed and maintained websites on Shopify and Wix, implementing SEO strategies to improve online visibility and managed fulfillment of online orders, ensuring timely delivery and customer satisfaction.
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Photography Stylist/Assistant
Whitmor
Dec 2012 - Present (12 years)
Assisted with product photography of home organization goods for web and catalog ranging from tabletop to large scale on a white background. Set, photographed, and retouched planograms for customers. Sourced inspiration and purchased props that aligned with brand consistency. Styled organization goods in room settings for lifestyle images for packing and advertisements. Edited lifestyle photographs using Photoshop.
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Sales
Gap.Inc
Feb 2009 - Dec 2012 (3 years 10 months)
Designed window displays, processed and arranged new shipments, customer service, and checkout duties.
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Intern: Digital Media/Graphic Design
Varsity Brands INC.
Feb 2011 - Dec 2011 (10 months)
Interned in the graphic design department. Work included photo clipping, photo touch-ups, and designing page spreads for catalogs and web advertisements using Adobe Creative Suite programs.
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Child Care
Family Nanny- Todd and Diana Adler
Aug 2006 - Feb 2009 (2 years 6 months)
Provided attentive care for two middle school-age children, ensuring their well-being and safety. Facilitated morning routines, preparing children for school and ensuring timely departures. Prepared nutritious breakfasts and lunches daily, accommodating dietary preferences and restrictions. Managed after-school activities, including pick-up, snack preparation, and homework assistance. Maintained open communication with parents, updating them on daily activities and any concerns.
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Sales Associate
Ann Silva's Bernina
Mar 2005 - Nov 2006 (1 year 8 months)
Sold quality sewing machines to customers.
Measure and cut fabrics for customers.
Worked the floor to sell and stock goods.
Childcare Cordova Christian Learning;
Cared for infants ages 6 weeks to 1 year.