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Web Designer & Branding
Austin, TX
Jan 2018 - Present (7 years 2 months)
• Lead the strategy and execution for brands to find their voice, build their online presence, and grow their user base
• Design impactful marketing materials for brands on digital mediums - ads, email campaigns, landing pages
• Success with strategic content development
• Consult independently to problem solve design solutions and curate creative solves for startups and evolving brands
• Work with stakeholders to craft pitch decks for companies like PRODUCT(RED), NBPA, and Capital One
• Implement design work flows to streamline collaboration in real-time
• Build and design websites in Shopify
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Creative Director • Co-Founder
Austin, TX
Dec 2011 - Nov 2017 (5 years 11 months)
500 LEVEL is a clothing company that creates apparel designed by and made for sports fans. View our licensed sports apparel for your favorite teams and players at www.500level.com.
• Develop roles and responsibilities in a startup, on-demand organization
• Responsible for 15 designers by demonstrating ability to lead and direct creative concept
• Drive design strategy for print and digital media - apparel, packaging, emails, landing pages, social media, videos
• Built websites using open-source content management framework within Adobe Photoshop, utilized Shopify and Wordpress to duplicate theme
• Provided an instruction manual to design artwork in Adobe CSS following the Players Association regulations
• Implemented a process to automate and duplicate designs to eliminate manual errors within Adobe Photoshop & Illustrator
• Developed a social media content strategy based upon major sporting events
• Collaborated to create content and designed pitch deck presentations within Keynote & Powerpoint - Gary Vaynerchuk, NFLPA, NBPA, Yahoo Fantasy Sports, NCAA, MLBPA
• Built and designed eCommerce Shopify storefronts for 500+ athletes and celebrities
• Capitalized by capturing memorable player moments by implementing a speed to market design process
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Brand Marketing Manager • Freelance Designer
Chicago, IL
Nov 2006 - Dec 2014 (8 years 1 month)
• Created visual brand identity with marketing materials including presentation decks, fliers, brochures, digital ads, apparel, trade show materials, logos, banners, and more utilizing Adobe CSS
• Built out websites using Shopify, Wordpress, and iWeb
• Provided unique content for social media channels
• Edited marketing videos for Youtube with iMovie & Final Cut Pro
• Knowledge and experience working with apparel graphics