Originally from the UK, I have been fortunate to travel and work around the world.
My employment has based me in UK, Canada, USA and France.
Coming from a streetwear background, I have grown to be a very versatile and experienced fashion-forward graphic designer, adaptable, reactive, and able to work across genres.
As a freelancer with clients including, Rock & Republic, SevenEighty, Stussy, Nike, Darkhorse, Ben Sherman, Walmart, Urban Outfitters, Primark, and River Island, I love to bring 'flavour' to a project.
I have been involved in Sportswear for the last decade, working for Decathlon, who are the worlds biggest sports retailer, situated in France. This experience is specifically in the fitness sector (Gym / Cross Training / HIIT / Yoga / Strength Training / Dance / Sportswear).
As a senior Graphic Designer, and Design manager, I have the experience of leading a team of creatives, and also writing the strategic design pillars, such as design language, and worldwide offer management.
My inherent interest in storytelling, and 360 coherency from design to communication took me to my next role: Artistic Director (marketing) at Decathlon (Fitness & Dance).
I love conceptual thinking, and application, working with a team (design / marketing / photographer / videographer), to drive a strong message across all supports.
http://www.decathlon.com