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Priciple
San Francisco, CA
Sep 2021 - Present (3 years 2 months)
Unbox is a full service design, engineering, branding, and custom manufacturing firm. Unbox works with companies of all sizes and partners with startup ventures to uncover new opportunities and bring product dreams to life.
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Principle
Seattle, WA
Jun 2016 - Jul 2021 (5 years 1 month)
Product Design and Branding Consultancy
•Working with clients from small startups to large corporations
•Specializing in new product innovation and brand building.
•Providing a comprehensive approach to Industrial Design and Product Development.
•Using a conscious strategy in addressing market opportunities, emerging trends, technology,
branding, manufacturing, as well as environmental and social impacts
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Contracted Industrial Designer
New York, NY
Sep 2014 - Feb 2015 (5 months)
•Heading new product development and management of existing lines with multiple sub-brands.
•Responsible for all areas from research and ideation to production and branding.
•Overseeing and managing Hong Kong development team, freelancers, and contract designers.
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Contracted Industrial Designer and Brand Develop
Newark, NJ
Jan 2013 - Jan 2014 (1 year)
development, branding and packaging, engineering, prototyping, patent submissions, etc.
• Responsible for all areas including innovation, design, and branding of new products and lines.
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Contract Industrial Designer
Various Design Firms
New York, NY
Sep 2011 - Jan 2014 (2 years 4 months)
Prime Design
Machineart Industrial Design
P9 Design
Kaz inc.
Clepper Time llc
Quirky Inc.
Manuel Saez & Partners
Inch Product Development
•Consulting on a contract basis for over 10 creative agencies in the greater New York City area
•Assisting agencies in all areas of product development services from market research, design ideation,
engineering, prototyping, testing, manufacturing, and project management.
•Projects included: Harry’s Razors - Graco Strollers and Seating - Oxo Kitchen Products - Vicks Humidifiers -
Honeywell Heaters - Brookstone Heaters - Polaroid Cameras and packaging - iDevices - Sterno stoves -
Oraceutical Tooth Whitener - Tribute Dry Erase Markers - Xigo Particle Analyzer - Cliq
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Industrial Designer and Prototype Developer
HMS Research Lab
Tempe, AZ
Nov 2010 - Aug 2011 (9 months)
•The primary designer, engineer and prototype developer on chosen research projects including The Universal
Surgical Simulator and Pre-screen Oral Center.
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Usability Researcher
Philips Healthcare
Mesa, AZ
Jun 2011 - Jul 2011 (1 month)
•Research, product testing, and analysis on Philip’s Health Care technology at Banner Hospital
Simulation Center.
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Student sponsored business and product proposal
Herman Miller Healthcare
Tempe, AZ
Aug 2010 - May 2011 (9 months)
•Market and product research, design and engineer innovation, and corporate brand strategy
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Industrial Design Internship
Shanghai, China
Jul 2010 - Sep 2010 (2 months)
•New Product Innovation, renovating existing product lines, market research, and product testing.
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Industrial Design Researcher and Collaborator
Samsung North American Design
Tempe, AZ
May 2010 - Jul 2010 (2 months)
•Design research, market analysis, product usability testing, and new product innovation.