Andres Castro

Since 2003 I have worked as a fashion/commercial photographer being responsible for the production and execution of numerous shoots in New York City
• Fashion editorials for various boutique publications for print and web.
• Product and food photography.
• Beauty Retouching

Working closely with art directors and designers to create 3D Renderings for package visualization and advertising stills. This renderings are used in various stages of the design process from initial concepts to high res renderings used in advertising campaigns and assets for print, web and video.
SOFTWARE: MODO 801 • ESKO VISUALIZER + ESKO TOOLKIT PLUG-INS FOR ADOBE ILLUSTRATOR
BIOLUMINA (www.bioluminany.com) (Pharma) Creative 3d Artist, retoucher.
Created 3D graphics and retouched artwork for client pitches and assets for various visuals used on-line and in print.
GRAPHIC SYSTEMS GROUP (GSG) (www.gsgnyc.com) 3d Artist, retoucher.
Packaging/product visualization and photo realistic renders for print and web.
SPLASH LIGHT STUDIOS: (www.splashlight.com) / 3d Artist, retoucher.
Created 3D art for Captain Morgan rum, and 3D graphics included on all publicity material for WYETH Pharmaceutical’s EMBREL drug.
KOI CREATIVE / 3D Artist:
Created 3d artwork to replace photography for beauty products, Calvin Klein, Clinique, St ive’s, Sally Hansen, and Estée Lauder
GREY HEALTHCARE, FCB HEALTHCARE, BOZELL WORLD WIDE, EURO RSG, KIRSHENBAUM BOND + PARTNERS, FUEL DIGITAL.
Production, retouching, 3D.

I was responsible for the creative decisions and their execution during the introduction of a liquor brand to the latino community in NYC.
• Implementation of social media strategies and advertising which included the creation of a Facebook page with a contest to recruit spoke models for the product.
• Crated a partnership with nightclubs to incorporate the product in their flyers and posters. The designs were all created by me and my team during the length of the campaign.
• Coordinated and produced a photo shoot with the spoke models selected through the Facebook contest.

As creative director I am responsible for designing the magazine and maintaining a style guide to keep all graphical material in line with my creative vision. I am also responsible for photography and art direction on a monthly fashion trends feature , and the design of advertising for clients who request our creative services. Other responsibilities included creation of collateral material needed for marketing and promotion of the magazine in print and web.
Day to day responsibilities:
• Retouching, cropping and general clean up of images for the magazine.
• Design and update ads from clients; includes retouching and design.
• Management and art direction of photo-shoots for editorials and covers.
• Magazine design and implementation of graphic elements and typography.
• Art direction and management of all content including website graphics, and banners.

At Saachi & Saatchi I worked with the Art Directors teams at the Health care Division to help them bring ideas to print/web/tv using my skills a retoucher/photographer/3D artist..
RETOUCHER/DESIGNER: : My skills as a retoucher were used whenever ideas needed a more skilled approach to make artwork ready for client approval. Often the use of my design and retouching skills were use to produce artwork in the initial (pitch) and final stages of the design process for many clients in the pharmaceutical industry. (Ads, Presentations, website graphics and tablet graphics)
3D ARTIST: My Skills Using 3D software were utilized in the creation of eye caching art; substituting, or simply creating objects that were impossible to photograph given the highly creative nature of the concepts from various design teams.
PRODUCTION ARTIST: Responsibilities included preparing documents from layout through finished art for print and web. .(Retouching, Cropping, Typesetting, layout changes, preflight, presentations, website graphics, and tablet graphics)