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Creative Director at Page in Extremis
Andrei Popa
Brussels, Belgium
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About
In a fast paced and challenging society, designers are constantly scouting for new ways of looking into the impossible to generate a better life. Forward thinking business strategists are tapping into this creative energy in order to drive business from the industrial era to the new collaborative age.
As a consultant I combine my core designer multicultural empathy and holistic understanding of the assignments with business development skills and experience, being accountable for tangible KPIs such as: market share, new market categories, NPD. Over 7 years of international experience in strategic marketing, brand development, packaging and product design, design management (for the publishing industry). -
Education
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Msc International Business and Management for DesignThe University of Salford2008 - 2009A partnership between Euromed Toulon and University of Salford Major: Design Management Major: International Business It's a truly international school, in my class we are 14 nationalities from all over the world.
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Bachelor Degree Comunication, Public Relation, AdvertisingȘcoala Națională de Studii Politice și Administrative din București2002 - 2007The best school in Communication, PR and Advertising from Romania. Specialization in Advertising
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Bachelor Degree Philosophy and JournalismUniversitatea „Spiru Haret” din București1999 - 2003Specialization on newspaper design.
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Experience
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Creative DirectorPage in ExtremisAug 2012 - Present (12 years 3 months)Leveraging corporate and institutional expertise within the social communication environment, Page in extremis is the trusted Consultant of International Institutions, Professional Associations and Global Corporations headquartered in BeLux.
PiE Areas of Expertise:
Strategic Brand Design.
Integrated Communication.
Reputation Management (seamlessly and authentically on and off-line).
Digital/Print Design and Production.
My Role and Responsibilities: Multicultural Creative Lead. Design Management. Art Direction. Business Development. Organizational Management.
Main Clients: Spadel, Eurocontrol, WWF, European Environment Agency, Child Focus, International Post Corporation, ASECAP, European Parliament, NATO. -
Corporate Art DirectorCDM ParisAug 2011 - Aug 2012 (1 year)Brand Strategy & Brand Development
Branding, Packaging and Web Projects
Clients: Novartis (Branding), Bayer - Xarelto (Branding), Sandoz (Packaging), Gilead (Branding), Actavis (Branding, Packaging), Quies (Packaging) -
Design ConsultantALCHEMISERFeb 2010 - 2012 (2 years 9 months)Design Brand Consultancy
Clients: 2B Computers (ReBranding and Operational Marketing), eTrain (Branding & Packaging), Miracle (Packaging), CAD CAM CIM (Branding), Foraj Sonde Craiova (Integrated Drilling & Well Services - ReBranding), Miracle (Branding), BAISITAI (Packaging), L'Avvento (Bag Designs), Media Consulta International (Corporate), Bega Group (Bega Machines Constructions - Corporate & Advertising), Pro Faur Invest (Corporate) -
Art DirectorAustralie - Noodle CommunicationsSep 2009 - Feb 2010 (5 months)Company specialized in operational marketing and internet services.
My role is to deliver ideas and visual executions at a high pace rate.
My current working accounts: SEAT, Vision Plus, Fortuna, Nocibe, Axelliance. -
Art DirectorAdviser I ChillimediaAug 2007 - Sep 2008 (1 year 1 month)Searching for Big Ideas with my copywriter team partner.Developing Creative ad campaigns, PR campaigns, events. Working on branding. Photo shooting managing attributes.
My Adviser portfoilo includes works for the following clients: Braun, MOL Petroleum, P&G – Tide, First International, Hyundai, Sphera,
Special Air Services, SOS Children’s Villages, Presage, Derby, Bancpost
Real Estate: Atisreal, CBRE, Zephir Park, Liziera, New Town, NEGUSTORI, Amarillys, Olimpic Gold Resort, Bogart
Pharmaceutical: Centrofarm, Plafar, Remedio, Saprosan -
Design ManagerJurnalul NationalMar 2004 - Jul 2007 (3 years 4 months)Developing the creative concept for each daily number and for the supplements.Visually implementing the concept throughout each page.
Managing the production process:
Organizing together with the Chief Editor the work flow process of the journalists and photojournalists teams (in terms of deadlines and submissions of the final works)
Supervising the DTP and production process.
Supervising the photo shootings.
Products on which I worked for:
Jurnalul National, Jurnalul TV guide, Jurnalul Home and Garden guide, Jurnalul Kitchen guide, Jurnalul Digital guide, Jurnalul Faith and Spirit guide, Jurnalul Construction guide, Jurnalul of Collection guide, Jurnalul Books -
DesignerAAV SistemJul 2003 - Feb 2005 (1 year 7 months)Developing the creative and communication concepts, developing the graphic design, supervising the DTP and production.
Major Clients: The National Council of Academic Evaluation and Accreditation, University of Bucharest, Bega Group, Bega Machines Constructions, Upetrom.
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Affiliations
Euromed Toulon
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Skills
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Elsewhere on the Web
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On Coroflot@andrep0, member since 2009
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