I've spent most of my career in the branding world. However, in the past few years my geeky side has pulled me to focus more in the UX world. The way I see it, my love is creating visual systems no matter where they live. My current focus is developing concepts, designing and implementing consumer UIs - mobile, tablet, TV, etc.
I work in collaboration with interaction designers, product and marketing managers, programmers, entrepreneurs, brand strategists, creative directors, writers, and market researchers to help take an idea and transform it into something tangible/existent.