Creative direction: Fourth of July holiday Subject line: You put the spark in sparkler! Facebook Title: Red, white and true to be you! Facebook Copy: Bring FOURTH your courage to set your style FREE!
Creative Direction: Get ready for summer looks with Silpada jewels. Subject Line: The final countdown: only 7 days till summer! Facebook Title: Can you feel it? Summer's coming! Facebook Copy: You need something sultry, hot and new.
Creative Direction: This consumer email was a 2nd version sent out to budget-savvy shoppers with a summer-is-coming approach. Subject Line: The final countdown: only 7 days till summer! Facebook Title: Can you feel it? Summer's coming! Facebook Copy: Here's our seven-piece salute to summer. Create your own style adventure...
This consumer email was targeted to brides, bridesmaids, and bridal gift-givers.
This consumer email was sent leading up to the Valentine's Day holiday.
Creative Direction: Providing pre-selected outfits to show how easy it is to pair with Silpada jewelry. Subject Line: Summer flair for every affair! Facebook Title: Flair for every affair! Facebook Copy: Shop our sum-sum-summertime shine!
Subject line: Get glam this summer! Preheader text: The summer style obsessions you need Facebook title: The summer style obsessions you need Facebook copy: Top off your summer looks with these Sterling Silver sizzlers.
Subject line: Get glam this summer Preheader text: Top off your picnic look with these sizzlin' summer pieces. Facebook title: Top off your picnic look with these sizzlin' summer pieces. Facebook copy: This jewelry will have you summer-ready and picnic-pretty.
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Digital Assets

This project includes emails sent to consumers on behalf of Silpada Designs, as well as copy used for an online fashion catalog.

Andrea Doherty
Copywriter/editor West Bloomfield Township, MI