This project includes emails sent to consumers on behalf of Silpada Designs, as well as copy used for an online fashion catalog.
Creative direction: Fourth of July holiday
Subject line: You put the spark in sparkler!
Facebook Title: Red, white and true to be you!
Facebook Copy: Bring FOURTH your courage to set your style FREE!
Creative Direction: Get ready for summer looks with Silpada jewels.
Subject Line: The final countdown: only 7 days till summer!
Facebook Title: Can you feel it? Summer's coming!
Facebook Copy: You need something sultry, hot and new.
Creative Direction: This consumer email was a 2nd version sent out to budget-savvy shoppers with a summer-is-coming approach.
Subject Line: The final countdown: only 7 days till summer!
Facebook Title: Can you feel it? Summer's coming!
Facebook Copy: Here's our seven-piece salute to summer. Create your own style adventure...
This consumer email was targeted to brides, bridesmaids, and bridal gift-givers.
This consumer email was sent leading up to the Valentine's Day holiday.
Creative Direction: Providing pre-selected outfits to show how easy it is to pair with Silpada jewelry.
Subject Line: Summer flair for every affair!
Facebook Title: Flair for every affair!
Facebook Copy: Shop our sum-sum-summertime shine!
Subject line: Get glam this summer!
Preheader text: The summer style obsessions you need
Facebook title: The summer style obsessions you need
Facebook copy: Top off your summer looks with these Sterling Silver sizzlers.
Subject line: Get glam this summer
Preheader text: Top off your picnic look with these sizzlin' summer pieces.
Facebook title: Top off your picnic look with these sizzlin' summer pieces.
Facebook copy: This jewelry will have you summer-ready and picnic-pretty.