Andrea Concato, Executive Creative Director, co founder of Social Value think tank, brands and agencies consultant. in Milano, Italy

About

Male, Milanese.

Education

Liceo Classico Liceo Classico

Liceo Classico Manzoni

1967 - 1972

Experience

Copywriter

Management Workshop in New York. HKTA in Hong Kong.

Sidney, United States

Benton & Bowles Italy. Copywriter. VP and senior copywriter (since 1981). From 30th to 10th place in less than five years. In the agency*s leading team. Clients include: Fiat Uno, Fiat Panda, Pioneer, Fisher-Price, Confidustria, Johnson Wax all the products, Digital, Procter & Gamble, Quaker, Gillette GII, Slalom, Paper Mate, Mondadori. In the European Digital Team in London.
Copywriter

GGK Italy.

Clients include: Jagermeister, Swissair. RELEVANT CAMPAIGNS: * Tele+. . * Pasta Barilla. Dove cÕ Barilla cÕ casa. (This campaign is considered the most famous italian campaign ever, it goes on air unchanged since 1985) * Simmenthal canned meat. Tinsemmal. * Nissan Micra Titti and Silvestro/Vilcoyote and Bip Bip (Tweety, Silvester, Road Runner & Coyote * Toshiba laptops. *Pensiero Libero* (This campaign anticipated by eight years with identical idea and treatment the Apple *Think different* campaign. * Worldwide launch Opel Vectra. * Worldwide launch Opel Tigra. * Ikea (launch). * Nescaf*. *Ti meriti proprio un gran caff*.* * Jagermeister. *Bevo Jagermeister perch*. . *. (50 subjects). * Scottex toilet paper. * Scottex home paper. * Carpen* Malvolti with Hugo Pratt. * Colgate antitartar toothpaste Umberto Orsini. * Premium Saiwa with Ninetto Davoli. * E-Planet (launch of IPO) * Dada/Supereva (launch of IPO) * Royal Insurance. *Ti tratta come un Re*.
Executive Creative Director

Longari & Loman Bologna Advertising Agency

Life Executive Creative Director (www.lifelongariloman.com) Starting September 2007, he also is Executive Creative Director, Strategic Planner and top managers trainer for this agency based in Bologna Italy, with the aim to reposition it among the best italian centers of excellence, like it was the case in the past. 25 new Clients in the period. Clients include: Fini Group, Fini Pasta and Conserve della Nonna (Bain Capital), Veroni, Canuti, Revlon, Bahlsen, Cisa Ingersoll Rand, Unicredit, Presidenza del Consiglio, Presidenza della Repubblica, Protezione Civile, Technogym, Pubblicit* Progresso, Laureus, Findomestic BNP Paribas Group, Mondadori, Titan Europe, Palmanova Outlet Village, Zuiki, Universit* di Bologna, Gastone Lago, Bovelacci, Lambretta. Di Pace, Concato & Partners * Havas Group.
founder, partner and Executive Creative Director

Eurocom Concato Di Pace * Havas Group.

Co- 19th italian ad agency. Billing of $45M in 1995, and of $90 in 1998 (+50%). Clients include: Peugeot cars, Peugeot Dealers, Telepi Eberhard, Piero Milano, Greenpeace, Essilor, Telesystem, Yamaha, Chanel, Flower Council of Holland, Ravizza, In the Peugeot european creative committee.
Senior Vice President

McCann

GM Worldwide Team. Senior Vice President. Executive Creative Director GM/Opel Worldwide. Billing of $250M in Europe. Reporting to the Worldwide GM Creative Director. Responsible for the creative product and for the creative resources of the McCann operations for Opel in Europe and other 54 export markets, including Saab in 34 countries and GM american brands sales in Europe. Manager of a group of 25 creatives in Frankfurt and 170 creatives in the various McCann offices in Europe working on the above accounts from 50 to 100% of their time. All McCann Creative Directors report to his position for the all of the above cited accounts.
TBWA Italy.

11th italian advertising group. Billing of 160 ml. $ in 1990. Executive Creative Director for the 3 italian offices. Partner of TBWA International (4 partners in Italy. 24 in the world). 14th international group. $980M in 1990. Shared global managing responsibility. Final responsibility for the creative product. Creative department of 25 people. He reports, for the creative product, to Uli Wiesendanger, creative founder of the agency. For the global managing, to the international board. Clients include: Scottex toilet paper and towels, Coop, Ikea, Toshiba computer, copiers, faxes, cellular phones, Boario mineral water, Ferrero, Henkel Dixan, Rover, Land Rover, Seat cars, Rizzoli, Fattoria Scaldasole, Carpen* Malvolti. In the worldwide Creative Committee.
VP Group Creative Director

Young & Rubicam Italy.

Executive Creative Director since 1987. 3rd italian advertising group. Responsible for a group of clients and creative on others. Globally on 75% of the total agency's billing. Reported to Gavino Sanna, President and Executive Creative Director. Clients include: Pasta Barilla, Ariston Margherita washing machine, Simmenthal canned meat, Colgate toothpaste, Soflan, Dinamo 2 and 3, Johnson & Johnson all the products, Pioneer, Danone, Cointreau, Pommery, Brion Vega.
Founder

Andrea Concato Advertising Agency.

Executive Creative Director (www.andreaconcato.it) Clients include: Chanel, Modi & Moda, Arfango, Bonora, Casin* di Sanremo, Area Group Editore, Puglissima, Global Engineering, Digene, La Stampa newspaper, Por Sempre Nino, Phoneaway, Meccaniche Veloci, Rainbow, MU. Top management and board consultancy at major multinational companies for the communication strategies and resources allocation (automotive, luxury goods, publishing).
Co-founder, partner and Executive Creative Director

Billing

over $60 M. in 2000. From zero to 24th place in Italy in 18 months. Clients include: Tele+, D+, Dig Harley-Davidson, Buell, Nissan cars, Nissan dealers, Chanel, Yamaha, Eberhard, Bahamas Tourist Office, News ore 13, Piero Milano, Dada (IPO), Altadis, Royal Insurance, E Planet (IPO).
Campaigns in London

Sidney, United States
Copywriter

McCann

1st agency in Italy. Member of the agency*s leading team. Clients include Nescaf Coca-Cola, Martini, Rex, Riv SKF, Saiwa, Opel, Colgate Palmolive, Lufthansa.Coca-Cola with the New York Team for export markets. In the Lufthansa Team in Frankfurt.

Awards

• 1 gold lion, 2 bronze lions, 5 nominations at the Cannes International AdvertisingFilm Festival. Member of the jury in 1989.

• 2 gold awards, 5 silver awards, 6 bronze awards, 93 nominations Italian Art Directors Club.

• Member of the executive board of Italian Art Directors Club.

• Member of the jury at the Art Directors of Europe in 92, 96 and 06.

• 3 nominations Art Directors Club of New York.

• 4 nominations Clio Award New York.

• 3 nominations New York Film Festival.

• Permanent member of the board of distinguished judges for the New York Film Festival.

• 1 Grand Prix, 2 gold awards, 2 silver awards, 1 bronze award, 3 nominations Italian Advertising Film Festival.

• Grand Prix Pubblicità Italia.

• 3 nominations London International Advertising Award.

• Best campaign Y&R Worldwide 1987.

• Best TV commercial Y&R Worldwide 1987

• Best poster in Italy in 1984 and 1989.

• Best bus poster in Italy in 1984.

• 2 nominations Euro Best.

• 5 nominations and 1 Silver Plaque TP Italy.

• 2 nominations Hollywood Radio & Television Society.

• 2 Print awards Mondadori.

• 2 awards Pubblicità & Successo Italy.

• 1 "Telegatto". Best TV commercial in Italy voted by the consumers.

• 4 TP Silver Plate.

Affiliations

www.adci.it

Industries

Advertising

Skills

Elsewhere on the Web

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On Coroflot

@andreaconcato, member since 2013

Followers 3

Andrea Concato

Sr. Digital & Motion Designer, Social Media

Cultivating Creativity, Constructionist Learning, and Human Flourishing