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Digital Applications Manager
Wilmington, DE
Jan 2015 - Present (9 years 10 months)
• Creating, sending, tracking, and reporting client email campaigns using Salesforce Marketing Cloud (formerly Exact Target)
• Pulling and sorting subscriber lists (opt-ins / opt-outs) using Salesforce.com
• Updating client websites using Adobe CQ and reporting web analytics using Adobe Omniture
• Managing and performs as support team leader of client digital asset management system
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Digital Content + Promotions Director
Wilmington, DE
Nov 2013 - Jan 2015 (1 year 2 months)
With 245 million monthly listeners in the U.S., iHeartMedia (formerly Clear Channel Media + Entertainment) has the largest reach of any radio or television outlet in America. The company owns and operates 840 broadcast radio stations, serving more than 150 markets throughout the U.S. Plus, iHeartRadio - a free, industry-leading, digital music service - gives users instant access to more than 1,500 live radio stations and allows them to create custom stations inspired by favorite artists or songs, anywhere they are.
As the leading media company in America, iHeartMedia delivers music, news, talk, sports and other content to diverse audiences across multiple platforms, including: broadcast stations; online, via iHeartRadio and on its stations’ hundreds of websites; HD digital radio channels; satellite; smartphones; iPads and other tablets; in-vehicle entertainment and navigation systems; and via live events.
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Creative Lead + Marketing Manager
Elkton, MD
Dec 2010 - Nov 2013 (2 years 11 months)
Managed a full-time event services company by:
○ Regularly updating company website using HTML, Javascript, Perl, and company CMS
○ Graphic design (web & print) for 400+ customized logos, advertisements, brochure, and more
○ Updating social media networks such as Facebook, Twitter, LinkedIn, WeddingWire, TheKnot, etc.
○ Creating and sending monthly e-letters and weekly email marketing campaigns
○ Promotional video production (filming and post-production)
○ Planning and preparing for events
○ Direct communication with clients, event coordinators, and staff
○ Keeping inventory and ordering supplies as well as some administrative work
○ Leading on-site events by directing staff, overseeing the photo booth, and interacting with guests
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Web Production Associate
Witmer Public Safety Group, Inc
Coatesville, PA
Jun 2010 - Dec 2010 (6 months)
Responsibilities included managing the daily production of two high traffic e-commerce websites, building new web pages, graphic design for homepage banners and advertisements, creating email marketing campaigns, photographing products for web and catalogs, preparing digital images for web.
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Intern
Wilmington, DE
Apr 2010 - Jun 2010 (2 months)
Responsibilities included updating website, promotional video production, creating graphics, photographing and editing photos.
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Intern
Wilmington, DE
Sep 2009 - May 2010 (8 months)
Responsibilities included updating client websites, researching web information, search engine optimization, creating graphics, administrative work.