Ana Carini Seiford

• Turning visions into concepts and translating those concepts into exceptional systems, designs, and campaigns since 2010.
• Taking ideas and concepts, and delivering innovative 360 brand experiences to successfully go from early-stage concepts to final launch.
• Collaborate effectively with clients, partners, vendors, internal managers, marketing, and other cross-functional leads.
• Directly responsible for delivering Creative, Visual, and Content.

• Developed curriculum and lecture materials for the upper-division Interactive Design course for the MFA major.
• Introduced creative students to all currently applicable digital/interactive channels.
• Lectures: research, documentation, interface design, typography, data, infographics, navigation systems, interaction design, visual complexity, final presentations & review.

• Teamed up on numerous cross-platform software applications and services, including desktop, web, SharePoint, and mobile devices.
• Evangelized and created branding materials for events, presentations, and award ceremonies exclusive to the Autodesk brand.
• Developed original concepts, mood boards, storyboards, mockups, wireframes, and prototypes to effectively communicate visual details of interactions and design ideas.
• Worked closely with brand and marketing teams to implement brand guidelines.

• Provided exclusive design materials for Oracle OpenWorld, the largest conference hosted annually in the San Francisco Bay Area.
• Developed original design concepts and executed designs based on established internal brand guidelines.
• Participated in visual design presentations to executives, and developed detailed design specs for production and trade show assets.
• Worked collaboratively with other team members to develop and design creative solutions that were consistent across the brand.

• Responsible for global corporate brand identity and development.
• Pioneered the first generation AT&T/2Wire Gateways structural packaging design that clearly defined the company’s image and product range nationwide.
• Developed brand identity & development, illustrations, collateral, packaging, digital, visual systems, trade show signage, intranet design development, and other design assets.