Amy Luciow

(remote) Lead for creative and content design for all recruitment marketing initiatives. Complete re-design of an outdated career site, including user experience, content creation, and landing pages that result in engaging user experiences. Collaborate with recruiters to create print and digital marketing materials that support recruitment marketing strategies appropriate for a given project. Digital marketing/advertising material and graphic support. Design graphics and support messaging for social media marketing and digital advertising. Recruitment Marketing and Advertising

(remote) Lead for creative and content design for all recruitment marketing initiatives. Collaborate with recruiters to create print marketing materials that support recruitment marketing strategies appropriate for a given project. Digital marketing/advertising material and graphic support. Email marketing content creator and template designer. Build career site landing pages that result in engaging user experiences. Design graphics and support messaging for social media marketing and digital advertising.

Manager of e-commerce web site and direct mail initiatives, including creative leadership and implementation. Organized and implemented the company re-brand, including new e-commerce web site, and supporting creative. Managed email marketing and digital marketing initiatives. Managed all blog content and graphic creation. Managed social media strategy and implementation for e-commerce and related products/initiatives.

Manager of online banking user experience and visual direction for all digital channels including website, mobile app, in store digital displays, etc. Delivered intuitive online/mobile customer experiences to promote products and services. Ensured consistent and accurate brand vision across all digital channels. Built wireframes, mockups and prototypes for developers and creative. Directed the cycle of user experience practice based on user-centered design methods. Established user flow design, feedback sessions, prototyping, user-testing.

Developed and designed company training and support materials. Created design and development strategies appropriate for training sessions. Built wireframes, mockups, and prototypes that resulted in engaging user experiences. Attended planning meetings and facilitated presentations to clients to decide strategic and creative direction of projects. Planned and implemented budgets to ensure both quality and efficiency, and established schedules on short- and long-term projects.

Project manager for direct mail and print marketing publications. Facilitated production and creative execution of direct mail magazines. Manage project changes between design team, planning, vendors and printers. Gather and distribute project file information from marketing to creative. Managed production of all copy, photography, and design for direct mail magazines.

Developed marketing strategies to meet organizational objectives and to effectively execute and deliver the marketing, advertising and promotional activities of the organization. Managed e-commerce web site including product updates and email marketing. Managed and coordinated marketing, advertising and promotions with focus on digital marketing. Conducted market research to determine requirements for product development. Monitored and reported on all marketing activity. Communicated critical competitive intelligence on other companies/products. Developed sales promotion activities to increase penetration in targeted markets through lead generation, email campaigns, AdWords campaigns, Google analytics, etc.

Graphic design for marketing communications materials, supporting over 30,000 employees throughout various markets and industries. " Lead and directed the development and execution of creative strategies. " Developed strong creative and conceptual vision and implemented through design staff. " Maintained branding guidelines company-wide. " Collaborated with sales liaison for new marketing collateral. " Worked with design production manager to help direct workflow for the department staff. " Trained, supervised and provided art direction for junior designers. " Served as a liaison between the organization and vendors to ensure the delivery of high quality marketing material in a timely and accurate manner. " Provided interface with project managers to ensure revisions and updates were communicated timely and accurately. " Managed press checks, art directed photos, supervised team design efforts.