Amita Mary

• Spearheaded the Internal Communications team, creating unique user experiences by designing multi-medium collaterals for Talent & Culture initiatives.
• Designed strategic communication narratives, leveraged content and UI to drive employee engagement, from 30% to 65%.
• Evaluated and improved the Internal Communication Life Cycle, by optimizing the review and approval matrix, SOPs for workflows, and print + publishing protocols, resulting in 20% faster execution with a significant reduction in publishing timelines across multiple communication channels.
• Introduced text-friendly Outlook Express mailer formats that allowed greater flexibility for edits, reduced design dependency by 50%, and enabled faster TAT (under 15 minutes) for publication.
• Collaborated with HR to design org-wide campaigns that showcased company culture, introduced Wellness (physical, emotional & social) programs, DE&I and CSR initiatives, career development and learning opportunities, employee satisfaction and retention campaigns.
• Led internal rebranding across geos, designing office interiors (wall murals, recreational rooms, pillar graphics etc.) to align with company core values, ensuring brand consistency and a unified corporate voice.
• Program-managed multi-phase, multi-geo communication initiatives involving content creation and designing artworks for digital and print publications.
• Oversaw project planning, conducted multi-level reviews, monitored timelines, and plotted publishing schedules to ensure successful campaign execution.
• Recruited and mentored designers and content writers to develop concepts into comprehensive compositions that championed user-centric design.
• Collaborated with stakeholders/clients on their communication goals, led project meetings and addressed feedback, conveyed rationale behind design direction, and communicated on project progress.

• Designed visually engaging marketing print and digital collaterals—brochures, menus, posters, standees, danglers, wobblers, magazines, invitation and tent cards, stickers, indoor and outdoor hoardings, website layouts, social media posts, etc. for Hard Rock Café, California Pizza Kitchen, Shiro, Plus91, Ginger Tiger, The Big Kahuna, as well as fashion houses, jewelry designers, wedding magazines, and real estate firms.
• Defined brand identities, built storyboards and proof of concept, ensured all marketing materials aligned with company brand guidelines, built brand bibles and guidebooks, digital assets, corporate stationery, swag kits and merchandise.
• Created site structures, wireframes, mock-ups and designed layouts for websites, applications, and social media posts.
• Strategized, designed, built, and presented showcases/presentations for pitches and proposals, handled requirement gathering for new clients, and conducted quality control for ongoing projects.

• For the Department of Social Welfare, Government of Meghalaya, India, designed and developed:
- The Achievement Report 2010-2013 for the ICDS (Integrated Child Development Services) Scheme
- The Annual Report 2012-2013 for the ICPS (Integrated Child Protection Services) Scheme
The project involved coordinating with regional offices, preparing questionnaires, conducting field interviews, capturing photographs of best practices, collating data, and highlighting success stories.
• Conceptualized and designed infographics on a range of subjects for ISAAA, India.
• For Telepsychiatry Company – Mederi Telehealth Inc. USA, established its corporate identity (logo, corporate stationery, marketing collaterals) and website.
• Designed brand identity for:
-- Pawfect Meals, New Delhi, a Dog Food and Treats Company.
-- Fosterdopt, a Non-Profit Org involved in Animal Welfare.

• In charge of developing and consulting for a wide range of applications including user interface design, website design, print, presentation, illustration, multimedia, and a proven ability to convey concepts through my design expertise.
• Champion and lead improvements such as renaming/rebranding of the marketing collateral/tradeshow booths & displays/websites/signages etc. for existing clients chiefly for Pediatric Radiology of America, ensure quality control to maintain a leadership position in front of the competitors and increase sales and circulation.
• Developed fresh creative strategy, innovative visual themes, and a unique voice for each print and web assignment and managed the creative process to ensure on-time delivery for one of the biggest Biotechnological Group- ISAAA.org.
• Rapidly solve urgent design challenges while maintaining the integrity of the brand's design standard requirements.
• Mentor design and development team, conduct workshops, and lead periodical sessions on current user interface design trends.
• Organized and energetic team player accomplished in meeting production deadlines on time with both the highest quality standards and the utmost attention to detail.
• As Director of the Indian division, collaborated with the founder to establish a 50+ employee company. Oversaw Creative, HR, and Operations functions and set up a 7-member Support Center to manage and provide real-time support for emergency pediatric cases during US night shifts between hospitals and our in-house radiologists.

• Conceptualize, create, and develop all aspects of interface design and development for websites for a wide range of clients within the medical and media domains.
• Develop user-centered design methodology and the ability to articulate ideas with excellent written, verbal, and graphic means.
• Work closely with graphic designers, content developers, web developers, and clients to create and document all levels of web information architecture.
• Produce written and diagrammatic user scenarios, prototypes, and written specifications.
• Lead business meetings and brainstorming sessions with clients and IT partners on project requirement phases and asses the need for expressive and intuitive user interfaces for projects.
• Coordinate with Project Management and/or Technical Lead and ensure that the program stays in line with the project/client objectives, schedule, and budget.
• As part of Quality Control, clearly communicate to management issues that may affect the scope, budget, or timelines of delivery of projects.
• Mentor design and development team, conduct workshops, and lead periodical sessions on current user interface design trends.
• Primary responsibility is to design and develop the flow of information in web-based applications/sites to ensure an intuitive user experience.

• Design and develop graphic treatments for websites and software applications.
• Responsible for visual design, user interface design, navigation models, content-based page flow structures and hierarchies, concepts, and strategies, inclusive of creating and documenting internal branding and style guides.
• Working with the engineering team on user interface and functionality for both web and application-based environment.
• Interact with the clients and IT partners on web and software projects, for briefings and assessment of project needs.
• Provide onsite consultancy for clients and IT partners and help their teams in designing and developing products.

• Head of the Graphic/Web Design Team.
• Working in coordination with the technology and content teams to deliver superior technology-driven dynamic content and graphical interfaces for the Web and other mediums.
• Based on specific business objectives, planned, designed and deployed graphical layouts and user scenarios for Websites, Portals, Print Brochures & E-brochures, Applications, CD covers, Digital Business Cards etc.
• Conceptualise and strategize the flow of the projects and maintain design standards through the project, allocation and supervision of work among team members, impart training and guidance to the junior designers and new recruits.
• Interact with the clients on projects, for briefings and assessment of project needs.