Amie Serio

Design and art direction of marketing collateral, corporate identity, signage, packaging, POS, events, presentations and social stationery. Direct photo shoots and oversee print runs as well as manage creative teams as needed. Create corporate gifts and special edition products. Highlights include brand design and development for Coronet Diamonds, creative direction for Westfield's Strategic Communications team, identity development for Little Pictures, RISE, GoMAVIS and others.

Directed marketing, POS materials, events, advertising and brand launch kits for both national and international businesses. Managed a team of designers, copywriters and production artists, directed photography and illustration, and presented creative to clients to achieve strategically targeted communications. Highlights included pitching and winning the global marketing business for Intel.

Conceived and designed packaging for several lines within the Barbie Brand. Worked closely with product development, marketing and creative teams to develop and implement package designs and managed each project from concept to final production overseas. Delivered the best possible consumer packaging globally.