Amanda Page
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About
Hello, Bonjour, Aloha, Kon’ichiwa!
I am currently the chargée de communication at SMG agency where I work on digital communications content strategy for a variety of SMBs and larger companies including EU Healthcare, Estee Lauder, OECD, and the American Chamber of Commerce.
I have a rich 7-year background as a creative multimedia content specialist where I’ve nurtured my passions for creative problem solving, storytelling, and collaboration across teams to develop innovative, emotion-stirring content that also generates results. My ability to condense complex information and ideas into a simple visual concept are unmatched.
I began my professional career in the Washington, D.C area managing political ads for the 2010 midterm elections working with notable clients such as Barack Obama and Governor Martin O’Malley. Following the election season I worked as the in-house multimedia content specialist at Remedy Health Media, a leading digital health agency providing content, tools, and immersive storytelling experiences across a variety of digital and print platforms. I had many roles and responsibilities during my 5 years at Remedy; I was a writer, videographer, interactive media storyteller, graphic designer, and content manager. I was responsible for managing over 20 professional medical writers and creating innovative content including immersive storytelling custom products, infographics, slideshows, animations and videos. My breadth of experience at Remedy has given me a holistic approach to creative content creation and problem solving, taking into consideration the needs of all stakeholders and efficiently managing creative initiatives while juggling projects.
Additionally, I work as a freelance graphic designer and social media specialist, which has allowed me the opportunity to work with a variety of clients with creative needs ranging from logo work, UX design, feature infographics, illustrations, and social media content..
When I’m not digitally brainstorming, I can be found strolling flea markets and museums, traveling, exercising, trying new restaurants, listening to live music and playing with fashion.
I have a can-do attitude and am an energetic individual who is always up for meeting others and being inspired. -
Education
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MA Global CommunicationsThe American University of Paris2016 - 2017I just graduated with my Masters in Global Communication with a focus on tourism branding and advertising for a global audience. During my program I had the unique opportunity of meeting with a variety of leaders in contemporary media hotspots in London. I received a well-rounded understanding of the industry by learning the ins-and-outs of advertising, PR, metrics and engagement, social media strategy, and news broadcasting from the digital pioneers of Saatchi & Saatchi, Young and Rubicam, Battenhall, Hudson Sandler, Nielson, and the BBC. The experience gave me a well-rounded understanding of how digital communications work across a variety of fields as well as together and what it takes to stand out in the industry and generate results for clients. Additionally, the practicum reaffirmed my passions for all things digital and left me as inspired as ever to work in digital advertising. I believe that effective communication needs to be based on a foundation of cultural understanding, solid theory, artistic innovation, and practice, and the program at AUP is an established leader in all of these areas. The impressive portfolios of alumni and staff are a testament to the institution. In my time here, I intend to expand my advertising and branding knowledge and become a worldlier citizen accustomed to taking risks and better equipped to serve the digital communications needs of a worldwide audience. •During my time at AUP I was the Art Director for the PEACOCK magazine. I was responsible for the visual style, layout and imagery of the Peacock magazine, AUP’s student run, biannual magazine publication. I lead and managed a team of 5 photographers, illustrators, and photo editors to develop beautiful and engaging artwork that appeals to the student demographic of Paris as it is distributed throughout the city.
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BA Electronic Media & Theatre PerformanceUniversity of Wisconsin- Whitewater2005 - 2009I graduated cum laude with a double major in electronic media and theatre performance. During my college career I juggled many creative responsibilities including running my radio show on the university station, creating promos and graphics for the campus TV station and newspaper and starring in many theatrical productions - most notably as Wendy in Peter Pan at the Young Auditorium. I also was awarded several academic scholarships and worked as a Resident Assistant.
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Experience
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Chargée de CommunicationMay 2017 - Present (7 years 6 months)I am responsible for project management and creating content needs and communications strategies for several clients including the OECD, the American Chamber of Commerce, EU-Care, and Estee Lauder. My tasks include social media strategy and content creation, graphic design, and video production.
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Art DirectorSep 2016 - Jan 2017 (4 months)I was responsible for the visual style, layout and imagery for the Peacock magazine, AUP’s student run, biannual magazine publication. I managed a team of 5 photographers, illustrators, and photo editors to develop beautiful and engaging artwork that appeals to the student demographic of Paris as it is distributed throughout the city.
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Multimedia Content SpecialistArlington, VANov 2011 - Sep 2016 (4 years 10 months)I was responsible for creating engaging, innovative multimedia content across our series of websites including BerkeleyWellness.com and HealthCentral.com. My custom content specialties included immersive and interactive digital storytelling experiences, infographics, videos, animations, newsletters, quizzes, and slideshows. I was also responsible for content management across 6 highly-trafficked medical condition-specific sites, and for managing 20 health professional writers.
Please click "View Website" to the right of the storytelling images in my portfolio to experience the interactive stories on the live site. Or go to www.healthcentral.com and find the stories in the homepage carousel.
Noteworthy Accomplishments:
• In 2015 my content received 1.5 million unique views, 52 percent of which were driven by infographics on social media platforms, and fifteen percent came from return viewers.
• The average visitor spent four minutes viewing an infographic of mine, and my content received 3.3k direct shares.
• I led entire production process (research, storyboard, manage, produce) of $1M award-winning immersive multimedia storytelling projects with the intention to inspire and engage a target audience for the client.
• I managed and edited 20 medical writers across seven websites.
• I programmed seven homepages (Drupal and Concrete 5), 4 newsletters (Silverpop), and analyzed traffic reports to better understand content direction and user needs.
• I built website partnerships with hospitals and non-profits. -
Personal Stylist and Social Media ArtistArlington, VAJul 2010 - Aug 2016 (6 years 1 month)I stay on top of current trends that fit the Free People brand and customer while maintaining professional styling relationships with my client base that I've established over the past 5 years. Additionally I maintain our store's various social media accounts to maintain brand awareness and keep our audience informed about new merchandise, company events, and inspiring content.
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Multimedia Content ProducerArlington, VAJan 2011 - Nov 2011 (10 months)Responsible for creating original video content, creating and developing social media platforms, launching user generated content initiatives as well as improving SEO and SEM across the HealthCentral website. The website was eventually acquired by Remedy Health Media where I transitioned into my more recent role as the multimedia content producer.
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Media Distribution MangerWashington, DCJul 2010 - Nov 2010 (4 months)I was responsible for overseeing the delivery process of time sensitive and costly political ads during a fast paced election season. I also served as the assistant to the Director of Media Services by photographing and scouting out commercial shoot locations, pulling stock images and video files for graphic designers and video producers. Additional responsibilities included coordinating and booking video shoot logistics, overseeing quality control of print, digital, and video ads, managing vendor related billing, and crisis management. Clients included: Barack Obama, Martin O’Malley, California Teachers Association, Brian Schatz and Kirsten Gillibrand.
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Sales-ManagerArlington, VANov 2009 - Jul 2010 (8 months)I was responsible for reaching strict sales goals, executing sales operations, and maintaining brand aesthetic. Excelled in developing customer relationships and customer satisfaction. Also achieved the status as a top seller in the district. Duties included: cash wrap management, loss prevention, key holder responsibilities, managing store social media accounts, inventory management, constructing complex seasonal art displays, book keeping, payroll management, store maintenance, hiring and training.
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Awards
Winner of 3 Web Health Awards 2013:
Infographic: The Dangers of Sleep Deprivation
Infographic:Emotional Eating: A HealthCentral Explainer
Video Animation: 10 Ways to Lift a Low Mood
Winner of 1 Web Health Award 2014:
Infographic: A Depression Journey
2013 Business Insider Featured My Infographic "The Dangers of Sleep Deprivation" -
Affiliations
AIGA
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Skills
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Elsewhere on the Web
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On Coroflot@amandapage, member since 2015
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Following 8
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Followers 3
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