Amanda Kaden

-Responsible for strategic planning, implementation, team training and daily management of national and regional client accounts across all social media channels
-Curated unique and engaging social media monthly content calendars (original creative including SEO-tailored blogs, images and videos) for all social media platforms
-Led national client, Cambridge Pavers, in their first Instagram, Twitter and Houzz paid CTA-driven campaign that led to a 250% annual growth in total clicks to their site
-Improved Facebook brand awareness of Coco Key Water Resort with targeting and content enhancement, increasing engagement including likes, comments and shares by 300% and traffic by 250%
-Developed annual social media advertising budgets, benchmarks and placements for clients
-Spearheaded organic and paid social media campaigns across multiple outlets including Facebook, Instagram, Twitter, Pinterest, Google + and Houzz
-Managed a team of social media associates and trained team on best social media practices
-Analyzed client's social media monthly engagement and traffic on all platforms in order to improve performance and efforts

-Created an Instagram account with my siblings promoting food and culture in New York City and surrounding areas
-Managed social media traffic through the use of Instagram and oversaw comments, hashtags and followers
-Built a fan base of over 31,000 followers and photographed over 1,100 photos that have been reposted by accounts including Huffington Post and Infatuation
-Worked with restaurants to endorse their food aesthetic including: STK, The Meatball Shop, Gansevoort Market and Blacktap
-Collaborated with advertising firms to promote the brands of their clients including: Graze, Mophie, Red Campaign and Daniel Wellington

-Assisted the marketing team with developing and implementing social media strategies for regional clients
-Maintained a strong social media presence for regional clients by expanding social audiences and supporting digital campaigns
-Utilized social media analytic and scheduling tools such as Hootsuite, Iconosquare and Google Analytics to track consumer engagement and draw conclusions about user data