Design is continuously evolving. We live in a culture where innovative thinking & interesting design are more valuable to clients. Being different in a fast-paced society is key to success. I believe it's important to collaborate with like-minded designers & clients to create a successful design. A design's strength lies in how effectively it conveys the client’s vision & speaks to the target audience. It should be a simple, coherent message that creates an evocative or emotional connection.
AIGA, NSCS, NAPP, Golden Key