AMAELA WILEY, Content Strategist / Web Design / Copywriter in San Francisco, CA

About

I love the challenge of creating versatile web content that merges design integrity, editorial content, user experience and business goals - gracefully. I am a team player as well as a self-starter. I have successfully implemented SEO programs that have resulted in top 10 rankings and increased traffic, visibility and business leads. Through my work as a project lead and program manager, I have worked with stakeholders from every level in an Agile environment, participating and leading meetings with diverse groups located in the U.S. and abroad. I have published one book of fiction, and I have blogged about a variety of subjects. I am always writing and thinking of new ideas for creative projects and business endeavors.

Education

MPW Creative Writing

University of Southern California
B.A Journalism

Howard University

Experience

Director of Digital Strategy

Wiley Simone Digital Communications

Jun 2015 - Present (9 years 5 months)
Adjunct Professor - English 101 & English Composition

Rowan College of Gloucester County

Sewell, NJ

Selected course textbooks designed course outlines and syllabi and provided classroom instruction.
Consultant/Site Redesign

The Urban Affairs Coalition

Communications, Philadelphia, PA * Created content strategy for SEO and integration of social media into the updated website (UAC.org). * Developed strategies for increased donor contribution widgets, podcasts and video content. * Edited content, updated website, and conducted Q/A testing and reporting. *
Sr. Digital Content Producer

Amerihealth Caritas

Philadelphia, PA

Manage multiple healthcare websites * Perform editing and CMS updates via Crownpeak and iContact * Manage projects via Workfront to troubleshoot and ensure timeliness of deliverables
Web Optimization Analyst

Verisign, Inc.

Reston, VA

Provided reporting and analysis via Adobe Analytics. * Performed user testing and analysis. * Collaborated with stakeholders to determine goals and create ad hoc reports and analysis. * Created report templates and report intake procedure documents. * Provided site analysis and recommendations. * Managed quality assurance of content, including editing, site functionality, and SEO tested performance and usability with various browsers and devices.
Consultant/Writer

WordzRight Communications

Swedesboro, NJ

Conducted PR, marketing, and SEO campaign for the book The Wedding Plan * Designed and edited website for The Mecca Group, LLC * Grant writer and researcher, program expansion plan creator, Bright Stars Reading Club, Los Angeles, CA
Senior Program Manager

AOL

e-Commerce, Dulles, VA * Managed interactive project requests for Careerbuilder and Payscale content and promo packages. * Managed SEO subject matter and location page project results included Top 10 Google rankings and 400% PV increase MoM. * Directed interactive projects for Real Estate and Jobs subject areas. * Pitched content to AOL network for front-screen promotion. * Developed and implemented website redesign strategy managed article migration. * Managed resources and freelance writers, interactive requests, projects and day-to-day activities between the clients and AOL e-Commerce.
SEO Analyst, QA Specialist

Hibu (Yellowbook AdWorks)

King of Prussia, PA

Managed SEO campaign strategy, content, and reporting utilizing Google Analytics and AdWords. * Interfaced with clients to determine goals and present monthly reports. * Created social media strategies and seasonal campaigns.

Industries

Skills

Elsewhere on the Web

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On Coroflot

@amaelawiley, member since 2015

Following 3
Followers 2

Amaela Wiley

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)