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CEO
ALPHONZO RAWLS DESIGNS INC
Carlsbad, CA
2002 - Present (22 years)
Independent Designer/ Developer/ Artist/ Consultant
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HEAD OF FOOTWEAR DESIGN AND DEVELOPMENT
DC SHOES INC
Vista, CA
Mar 2001 - 2002 (1 year 9 months)
- Head of Footwear Design and Development.
- Designer of "The Court" DC's top selling shoe for the past 15 years.
- Working with athletes to interpret input into design.
- Created over 30 manufactured designs including Skate Shoes, Snowboard boots, Leisure/ Lifestyle, Hybrids, Sandals, Kids, and women's
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DESIGNER/ DEVELOPER/ ATHLETE
DUFFS INTL'
Oceanside, CA
1999 - 2001 (2 years)
- Professional Skateboarder/ endorsing athlete/ product tester
- Head of Footwear Design and Development
- Obtained "Alphonzo Rawls" signature series Skate shoe.
- Skate team recruiter
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FOOTWEAR DESIGNER/ CONSULTANT
DADA FOOTWEAR LTD.
Los Angeles, CA
2000 - 2001 (1 year)
- Footwear Designer/ consultant
- Create skate inspired footwear concepts.
- Action Sports Trent forcasting
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PRO ATHLETE/ FOOTWEAR DESIGNER
KASTEL SHOES
San Juan Capistrano, CA
1997 - 1999 (2 years)
- Professional Skateboarder/ endorsing athlete/ Product tester.
- Footwear designer/ consultant.
- Obtained "Alphonzo Rawls" signature series Skate shoe.
- Product testing