Andrew Loder

F * ounded sole-member LLC visual communication company specializing in branding, identity design, web design, illustration and photography P * rovide design and visual communication services to small businesses of various industries as well as design firms outsourcing overflow or specialized work

R * esponsible for all visual communications related to the marketing and identity of the company M * anaged in-house design team of 3-5 web and production designers/programmers T * asked with providing designs for packaging, web graphics, illustrations and overall identity of various products, catalogs, trade show graphics and monthly collateral M * anaged and produced in-house photography studio responsible for product and promotional photography and editing worked personally as photographer as well as collaborated with other industry professionals D * esigned and implemented custom workflow for visual communication related materials company wide

R * esponsible for the concept design and development through completion of monthly magazine for four area counties in the Delaware Valley consisting 100,000 direct mailed magazines O * rganize editorial into effective designs and ideas to convey story interestingly and clearly R * esponsible for the daily assignments of a creative team of 2-3 production artists by delegating the daily workflow of the company's creative assignments M * anaged the in-house design department supporting the marketing and advertising efforts for the entire magazine D * aily interaction with advertisers on concept, design and implementation of current ads running to ensure required measures are being met, i.e. target audience, season and specific product D * esign and execution of all printed materials including brochures, logos, ads, sales kits, direct mail, trade show graphics and signage, newsletters, technical literature and in-house communications O * versee, direct and organize photo shoots for fashion layouts, gifts editorials, individual profiles and photo narratives

PROGRAMS: PROFICIENT

InDesign, Photoshop, Illustrator, Dreamweaver Wordpress Microsoft Office: Word, Powerpoint, Excel Extensis Suitcase WORKING KNOWLEDGE Flash, Fireworks, Quark, Corel Painter