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Founder / General Manager
Berlin, Germany
Apr 2016 - May 2024 (8 years 1 month)
• Launched company's debut wristwatch product within 6 months, accelerating time-to-market and initiating revenue stream
• Maintained a customer return rate below 2% through excellence in production quality, surpassing industry standards
• Acquired and applied skills in video editing, photography, web design, SEO, and SEA, reducing outsourcing costs by an estimated 70%
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Cabin Production Lead
Berlin, Germany
Jun 2022 - Jun 2023 (1 year)
• Scaled cabin operations by 375%, from 8 to 38 units, significantly expanding the company's capacity and revenue potential
• Decreased cabin inventory costs by 21.1% through strategic brand partnerships, enhancing profitability and resource efficiency
• Tripled daily cabin setup capacity from 1 to 3 units by implementing streamlined processes, resulting in a 200% increase in production efficiency
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ART DIRECTOR
Berlin, Germany
Jun 2021 - Jun 2022 (1 year)
• Reduced packaging costs by over 70% through innovative simplification, significantly improving product profitability
• Increased brand visibility in retail environments by approximately 200%, nearly tripling shelf presence and consumer awareness
• Executed a comprehensive rebranding of Denttabs within a 6-month timeframe, implementing robust brand guidelines for consistent brand representation
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CREATIVE CONSULTANT
Globus Holding GmbH & Co. KG
Berlin, Germany
Jun 2019 - Jun 2021 (2 years)
• Initiated Globus Holding's company-wide rebranding through comprehensive market analysis, presented to general management
• Spearheaded the redesign of Globus hypermarkets based on in-depth market analysis, leading to a modernized shopping experience
• Delivered key insights for the repositioning of Globus' non-food private label products, contributing to a revitalized product line and enhanced market competitiveness