Alfredo Plaza

Functions:
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Translated complex concepts and data into compelling visuals for media outreach.
- Designed new on-brand visual elements to effectively convey concepts and messaging.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Generated computer graphics and page-layout software, graphic elements and photography.
- Generated detailed specs of final designs.
- Designed advertisements, tradeshow banners and signage from concept through completion.

Functions:
- Worked with internal clients to determine strategy and design for annual marketing campaigns.
- Generated new ideas with limited direction and varied internal client needs.
- Presented projects to internal clients.
- Generated computer graphics and page-layout software, graphic elements and photography.
- Liaised with internal clients in marketing to execute collateral creation projects.
- Generated detailed specs of final designs.
- Designed advertisements, tradeshow banners and signage from concept through completion.
- Instructed proposal team in the use of computer software graphical elements and aesthetic standards.
- Updated computer graphic files using graphics software programs.
- Updated and maintained graphics library records.
- Researched current and emerging art and graphic design technologies.
- Created and resized images for wireless carrier delivery.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Designed new on-brand visual elements to effectively convey concepts and messaging.

Functions:
- Worked with internal clients to determine strategy and design for internal communication campaigns.
- Presented projects to internal clients.
- Generated computer graphics and page-layout software, graphic elements and photography.
- Generated detailed specs of final designs.
- Instructed proposal team in the use of computer software graphical elements and aesthetic standards.
- Updated computer graphic files using graphics software programs.
- Updated and maintained graphics library records.
- Researched current and emerging art and graphic design technologies.
- Formatted text, graphics and layout for newsletters and other materials.
- Designed covers and page layout for the yearbook and a book of compiled creative stories written by students from several bilingual schools in Cali.