Alfredo Hinojosa

• Cross-sectional profile: Personal, Corporate and Private banking
• Brand strategy, brand management and trends definitions
• In charge of Sabadell’s brands proper implementation and development in
online, offline, internal and external media
• In charge of manuals and reference books development containing
Banco Sabadell brand’s guidelines
• Templates and landing pages design
• Art direction and design for online and offline media: UX/UI, endomarkting,
external communication, social media, A/B testings, events and
sponsorships
• Branding for projects led by Banco Sabadell
• Motion graphics for instructional, institutional and social media content
• Brand guardianship and responsible for visual and verbal identity
(voice and tone)
• In charge of copy creation for online and offline media
Hitos
• Graphic reconceptualization for the bank and its market segments with
the creation of iconography, chromatic and typographic systems
• Photographic style redefinition for the bank and its market segments
• Visual consistency achieved in all the internal and external corporate
platforms used for the bank’s operations
• Art direction and graphic guidelines execution for the Private and Corporate
market segments
• Banco Sabadell’s new brand book design focused specifically for the
mexican market

• Branding and editorial design
• Layout design for online media and in charge of the updates on the
organization websites
• Brand guardianship for Enova and its related brands: RIA (Red de Innovación
y Aprendizaje), Bibliotecas Digitales y Fundación Proacceso
• Print material designs for Enova’s educational programs
• Social media content and design for Enova and its three related brands • Corporate presentations design

• Branding and editorial design
• Layout design for websites
• Print material design

• Branding for real estate
• Editorial design
• Corporate presentations layouts