Alex Willenborg

Constantly stay up to date with emerging technology, methods, and market trends.

Proven success with projects ranging from start-ups to corporate identity.

Providing design services in the fields of Industrial / Product Design, Graphic Design, Branding, and Photography.

Labroots is an industry leader in the virtual-events space, with a focus on the medical and science sectors. As a designer at Labroots, I am regularly challenged with bringing client visions to life. Whether it be a trade show, medical conference, or an academic webinar, my broad experience across various fields of design has led to successful events world-wide.

In early 2021, I was tasked with creating an all-new innovative approach for client kick-off meetings, and how they may navigate the initial steps of creating a virtual event. This culminated in the creation of a new "demo" site for Labroots, which can be found at demo.labroots.com

As a visual design intern at ORSNN, I regularly assisted with creative direction, branding, website / logo concepting, as well as high level platform wire-framing.

Developed long range growth and competitive strategies, which enhanced sales as well as brand presence.

Took products from ideation through manufacturing and international launch.

Monitored life-cycle of existing product lines, and edited as necessary for future growth.

Guided clients through the design process, fabrication, and payment methods.

Provided initial sketches, refined ideation, as well as guidance through material selection and ordering.

Oversaw production and material ordering for all design projects.

Attempted to modernize the company via heavy process engineering, which in turn increased productivity and worker morale.

Opened up market potential via designing & launching company website - updating frequently.

Took student (and faculty) projects to the next level in terms of design aesthetic and craftsmanship.

Instructed on the use of wood & metal machinery for prototyping. Operated the laser cutter and 3D printer for all projects. Redesigned and built tool racks throughout the shops for efficiency.

Was responsible for providing a 'standard of quality of prototypes' for the industrial design program.

Designed retail spaces as well as the displays that live in them. Worked through the scope of the design process, from initial sketches to final renderings sent to client.

Utilized 3D rendering software such as 3DS Max, Blender, and Autodesk Fusion 360.

Worked with sporting goods companies such as Easton, SPY, CCM, Reebok, among others. Examples of work can be seen in Dicks Sporting Goods and Total Hockeys worldwide.

During my time in Shanghai, I led a small group of freshmen-level design students through a brief introduction into furniture design for the modern world. This course touched on sketching methods, ideation methods, as well as basic perspective rendering techniques. On top of the daily coursework, I spent much of my time exploring Shanghai, learning as much as possible about their culture.