Alex Dann

*Execute design work for M’s & W’s footwear according to the visual language of clients as well as Corporate Identity guidelines
*Design and create illustrations and technical drawings for new design concepts finding creative solutions to individual products
*Provide Tech Packs consisting of tooling cross sections, upper specs, last info and materials to overseas development teams 

M's UGG Footwear
Design Men’s footwear for both inline & SMU categories
·Apply seasonal brand direction, market research, trend insight, and knowledge to design against briefs from product team.
·Manage and drive multiple design projects, tech packs, shell pattern revisions while adhering to strict pricing and calendar deadlines.

Create innovative footwear designs for Men, Women & Youth, color and materials development from initial concept to production for Performance, Winter, Outdoor, City & Coastal Lifestyle products.
Designed introduced and launched new styles in PFG footwear over several seasons, which increased market share and bottom line profitability by 50%.
Mentor junior designers with project priorities, designing to cost, and material selections.
Act as a Footwear Design partner to collaborate with apparel on branding strategy, seasonal corporate color, material, and trend direction with a strong eye for detail.
Work closely with PLM’s and Development to provide tech packs, color/material info, updated line art, and graphics/patterns as needed.

Work in a team environment to create shoes for performance and lifestyle categories.
Create SMU's for key accounts both domestic and international.
Responsible for coloring and materializing 100+ shoes per season for Men, Women and Kids.
Technical designer for all metal embellishments, catalog graphics and additional footwear features.
Work directly with professional athletes & artists to ensure all endorsed footwear exceed expectations.

Create footwear designs based on category briefs.
Research color/trends/materials to successfully incorporate into designs.
Worked directly with NBA players to create PE (player edition) colorways.
Design shoebox for all performance categories of footwear incorporating solutions to current problems.
Work is completed in a team environment under strict deadlines.

Design hard and soft good products including basketball footwear, headphones, cell phone cases, and bags for clients.
Involvement in all aspects of design including brainstorming sessions, ideation sketching, development phase, final renderings, creating tech packs, SMU's, line-sheets, organizing and managing samples.
Research current trends associated with specific projects and design accordingly.

Work extensively on Adobe Illustrator and Photoshop to create forward thinking designs for customers.
Generate technical documentation, image processing, graphic editing, on a per project basis.
Travel extensively creating virtual tours, 360-degree aerial animation and HTML pages for clients.
Assist with product inventory and manage/train incoming employees as needed.

Worked in the footwear design department assisting with the creation of all footwear and graphic designs.
Created new colorways for existing footwear line.
Assisted in creating graphic logos for professional athletes.
Helped produce the catalog layout for the 2003 Spring/Summer season.