Identify the problem: Listening to the athlete for insights (Worked with Kevin Love to figure out what kind of height he was looking for, what to improve upon from his current shoe, personality traits, type of player, and childhood stories to come up with solutions that are unexpected and unique.
Detailed analysis of the player’s style, studying the way Kevin moves on the floor, how he rebounds, the way he dribbles, his attitude etc.
“I wanted to play other sports. But my dad would take me on the court, point at the lane and say: ‘That’s your football field.’ “
Inspiration Board
“Have it read basketball but have football details/undertones”
Interview with Shane Battier about the shoes during Playoffs 2011
Graphic design for apparel.
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