Alexandra Stryder Sokol
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About
You will find me a dynamically innovative and high-energy unicorn Brand Communications & Transmedia Strategist, Executive Producer and Creative Director, with extensive cross-platform experience and a diverse well-rounded background that includes strong focus on engaging brand audiences using interactive and traditional audience-grabbing media, experiential marketing, events, superior "story-telling" and cutting edge technology. I am a deep sniffing trend-hound with strong consumer insight, strategic analysis savvy, design psychology and neuromarketing expertise. A strong business leader, manager and successful team builder, I am known for an exceptional ability to identify goals, create solid plans, inspiring teams, push the boundaries of innovation, keep clients happy, and always stay on budget, achieving superior results.
My background also includes proven strengths in developing and actualizing superior branded content and experiential marketing strategies that include designing, implementing, producing and managing cross-platform advertising, marketing and communications projects in media, web, mobile, live events and out-of-the-box experiential marketing projects such as augmented reality & immersive media exhibits. I am a seasoned professional who prides herself on creating WOW-factor projects across multiple communications platforms and producing award winning diverse media and events for Fortune 500 companies, with a focus on creating winning solutions that grab the public eye and connect.
Some of the companies I have worked with include:
Disney, Sony, Apple, Intel, IBM, FIAT, Honda, Toyota, Scion, Acura, Novartis, Amgen, Visa, Coca-Cola, Dole, Bristol-Meyers Squibb, Herbalife and Cushman & Wakefield, to name just a few. I have also worked with world recognized agencies and have worked with major feature film producers as well.
But at the heart of it all, I am a Writer, a Creator and a Communicator who's passion lies in translating the world into Stories that Connect. -
Education
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Interior Design Interior DesignNEW YORK INSTITUTE OF INTERIOR DESIGN2005 - 2007Studied Interior Design w/ a sustainability focus.
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Combined MA / PhD coursework in Applied Anthropology Applied AnthropologyHEIDELBERG UNIVERSITY & SUMMIT UNIVERSITY1991 - 1994Combined MA / PhD coursework in Applied Anthropology with an environmental and place-making focus. (PhD not completed).
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Certificate in French Language French StudiesSORBONNE UNIVERSITY1990 - 1990Took a one-year certificate course in Paris at Sorbonne University and was awarded an certificate in French language Studies.
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B.A. Psychology B.A. Psychology with Communications MinorGODDARD COLLEGE1989Took a B.A. in Psychology with a Communications Minor. Studied journalism and writing along with psychology and human interaction studies.
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Experience
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BRAND STRATEGIST, SR. CREATIVE DIRECTOR & PRODUCERCre8tive Thunder, LLC.Los Angeles, CAMar 2019 - Present (5 years 9 months)Working as a Brand Strategist, Creative Director and Producer in Communications, Experiential Marketing, Social Engagement, Digital & Traditional Media for a wide range of industry clients and Fortune 500s. Also sub-contracting with Freeman XP, Encore Productions, George P. Johnson, INVNT, MGM Productions and U.S. Green Building Council. A few project highlights include: Keynote Producer at the International Produce & Floral Association's annual IFPA Tradeshow ; Producer of Baidu Media Launches at CES (including international real-time streaming between China & the USA; Green Build Expo &
WaterBuild Conference + Municipal Green Conference - Event Strategy, Session Content & Creative Adviser; Brand Strategy & Design for Mysa Homes WorldWide; Multiple Creative Directing & Producing of AutoShow Video Content for GPJ (including Lexus, SCION, FIAT, Acura); Producer of multiple projects for Hyundai and Creative Dir.for INVNT experiential strategies; multiple Toyota projects; Microsoft Booth Creative Design and Production at CES. -
EXEC. DIRECTOR & SR. CREATIVE BRAND STRATEGISTNot Impossible Labs, inc.Los Angeles, CAFeb 2019 - Jul 2018 (6 months)Acted as Exec. Director & Brand Strategist of the Not Impossible Awards
department. Developed strategies & creative for annual Awards program,
developer roadshow tour and yearly pinnacle ceremony event. Created Awards
Brand Strategy, built the department, hired staff, created sponsorship &
marketing programs, oversaw every aspect of the Awards Creative Team, including day-to-day operations, budgets and art direction including - media, graphics, web design, social media campaigns, staging design and advertising collateral. -
BRAND STRATEGIST & CREATIVE PRODUCERGreen World City Organization & Green Leaders SummitTorrance, CAMar 2013 - Apr 2015 (2 years 1 month)Green World City Organization & Green Leaders Summit Rebranded and developed new global profile and marketing strategy for international sustainability organization based in Australia. Redesigned pinnacle event to position as high-level summit, created new strategic brand presence,
corporate identity, websites and collateral. Also Co-Chaired Green Leaders Summit, developing content, session outlines, slide graphics and presentations. Also developed strategic partnerships with international organizations including UNEP & World Wildlife Fund. -
EXPERIENTIAL MARKETING BRAND CREATIVE STRATEGISTGeorge P. Johnson CompanyLos Angeles, CAOct 2010 - Dec 2013 (3 years 2 months)Worked with Los Angeles and Detroit offices. Developed experiential marketing
and event activation strategies, as well as digital media creative and content for
leading brands. Also generated RFPs to win projects for both GPJ & Spinifex - WON
the company projects including the US launch of the FIAT 500, JEEP events,
CHRYSLER, & RAM campaigns, multiple projects for Siemens, Scion, Toyota
Synergy, Acura, Honda, Lincoln and Kia. In addition, developed production plans
for activations campaigns and produced a wide range of events for Siemens. -
DIRECTOR BRAND COMMUNICATIONSPathConnect LLC.Los Angeles, CASep 2007 - Oct 2010 (3 years 1 month)Managed communications department staff, creative directed and Implemented
all communications including websites, marketing campaigns, advertising, blogs,
print collateral, videos and copywriting for celebrity social networking sites & tech
companies. Also oversaw print collateral for parent company Visalus Health
Systems, including design & content of monthly newsletter & product sales sheets. -
SR. BRAND STRATEGIST & CREATIVE DIRECTORThe IMBrand GroupMay 2005 - Aug 2007 (2 years 3 months)Sr. Brand Strategist & Creative Director working with Fortune 500 clients. Managed operations, experiential marketing & media strategy and design, hands-on production, staffing & team management, RFPs & proposals, budgets, vendor negotiations, logistics, web development, media production and client
management. Subcontracted with global agencies: George P. Johnson, Kenwood
Group, Ketchum Advertising, Foot, Cohn & Belding, Jack Morton, InVision & Saatchi. Clients included: Toyota, Hyundai, Novartis, Amgen, Bristol-Meyers,
Cushman & Wakefield, eBay, QualComm, Searchspace UK., SnapStream, WeFi, Inc., Dole, Rose, Snyder & Jacobs LLP, Ecosa Institute, Solar Science Tech, Tag Strategic, Lance Armstrong’s “Tour of Hope”, HerbaLife, H2 Health, Mobjam, and Uma Veda Cosmetics. Spear-headed building a media & web department for CreativDesign Group - designed and produced 400 dealership nation-wide Hyundai EDU training project, including interactive web & media content, onsite training events, staging, collateral and print training course materials. Also subcontracted to produce multiple Novartis drug launches and west coast sales meetings. -
MARCOM BRAND STRATEGIST & EVENTS EXECUTIVESanteler Marketing GroupJan 2000 - May 2005 (5 years 4 months)Developed, Produced & Managed high-level corporate events, media, PR events,
product launches and trade shows. Responsible for strategy, creative development, pre-production plans, budgeting, sponsorship program development, venue & vendor negotiations, production implementation &
management of budgets in the $1.5-5 million range. Produced large scale events
and tradeshows including: Apple MacWorld, Palm Developers Conference, Comdex, Sony Booths at NAB, Co-Produced “A Bug’s Life” Exhibit for Disneyland’s INNOVENTIONS, just to name a few. Worked on Apple iMac launch and Associate Produced Apple WorldWide Developers Conference for 4 years. Managed staff/ crews of over 165 people and support staff over 400. Wrote marketing & event proposals, strategic plans, produced corporate & event media, wrote corporate media & advertising video scripts. Clients included: Sony, AMGEN, IBM, Apple, Oracle, Intel, Kodak, Disney, Palm, Microsoft, Hewlett Packard, Silicon Graphics, Motorola, Nokia, BBC, Intel Media Lab, NVidia and Electronic Arts.
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Awards
Several awards and contract won for multiple companies - so ask me directly if you want to know.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@alexandrasokol, member since 2015
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Following 2
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Followers 3
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