Creative Directing-Launch of the FIAT 500 in the U.S.A.
Developed 4 creative campaign concepts to launch FIAT 500 in the U.S. Having won the campaign for George P. Johnson Co., the chosen ART of the FIAT campaign launched the 500 in America with an online component allowing people to design their own car and a launch event in NY to show off the winning "art" cars. The theme was then carried into a variety of pop=up events and Auto show booth creatives.