Alana Waters-Piper

Websites: http://claires.com http://icing.com http://claires.co.uk http://www.claires.com/fr/ I manage a 20 person team in Chicago and the UK. We create all brand collateral including video, photography, social media content, print collateral & in-store signage, packaging, all digital assets for eCommerce, and marketing. Responsible for the creation, evolution, execution and quality control of customer relevant global marketing concepts and assets that reinforce, complement, and enhance the Claire's and Icing brand experiences. Highlights: Creation of creative workflow and process, incorporation of department-wide online collaborative work center, creating multi-channel consistency of brand on an international level. Consultant, Creative Lead for UX environments

on-site, tabletop, still and video. Commercial aerial photography, still & video.

Chicago eCommerce side of Fortune 35 corporation. Leadership of team responsible for designing architecture, user interface, messaging/copywriting for online properties. Includes website services, checkout process, onlinepromotions, landing pages, banner ads, emails as well as various site redesigns. Liaison between product managers, marketing, tech, development, and design.

Chicago Produced all digital marketing and user experience designs for B2B company. Optimized eCommerce checkout flow with a resulting lift of 200% in conversion. Produced wireframes, graphic design, weekly email blast campaigns, digital advertising, on-site promotional visuals and content, print one-sheets for sales teams.

Website The course covers beginning through advanced skills of Adobe Creative Suite, HTML, and CSS.

Website: http://mediamadegreat.com/ Clients: Sears, Kmart, Marriott, & Time Warner Cable. Agency creative lead and account liaison for multiple national brands. Manage team of designers & developers. Direct and aid in the execution of all creative, managing user experience process, strategy of site architecture & functionality, digital and print ad campaigns. Direct photo shoots, coordinate with client stakeholders to gather requirements, relay progress and process, lead scheduling of team & projects.

Longer-term onsite contracts. Digital design for B2B eCommerce, responsive, and mobile, print design, illustration, and photography. Concept through production, wireframes to design to presentation to prototype and file hand-off to dev. Partial Client List: McDonald's, The Marketing Store, Barcodes, Inc., Brady Corporation, Illy Brand Coffee, Sony, Enesco, Shiraleah, Sears, Kmart.

Lead & produce integrated creative solutions from UX and typography to design, photography, video, and illustration. Execute innovative solutions across numerous channels including: * Digital/interactive: brand identity, websites, iPad apps/visual aids, emails, mobile, banner ads, packaging, logos, infographics * Print: journal ads, sales aids, sell sheets, convention materials, direct mail, patient education. * Photography: Aerial photography of various international locations * Video production & editing: Interviews and footage of key locations and individuals in the company.

HPC Manage the design and production of the primary packaging, line extensions, POP and bonus packs for the Dove and Degree brands. [Unilever moved their offices from Chicago to New Jersey in 2010]

Creation of key branding elements that are in use across all company products. Wireframing, storyboarding, and production of many educational interactive materials, websites, and CD ROMs, management and coordination of freelance personnel, designers, illustrators, photographers, and writers. Extensive expertise in the area of photography permissions, various forms of electronic media, established usability standards, user interface design, and 508 compliance.