UNILEVER:
All primary & secondary packaging for Dove and Degree brands, including line extensions, point-of-sale. Was hands-on with agency vendors and managed partnerships with Disney, Walmart, Target, Walgreens, and CVS, ensuring the Unilever brands successfully lived alongside theirs.
CLAIRE'S:
Claire on a Chair book, packaging, in-store signage, print and digital marketing collateral
Primary packaging, contracted with illustrator vendor, outline and writing of copy for book. Key concerns were addressed in how the product would be viewed and illuminated inside such a large box on shelf while still allowing for visibility of the book and chair included in the package. Found additional savings while incorporating carrying opening in the back so boxes could stack easily and without the expense of handle assembly. Diecuts were added inside the box to allow the book to be held in place without shifting. I’m extra proud of this very special piece.
