Akriti Vora

- Responsible for the Brand & Corporate communication of the company.

- Defined the brand book for the Indian sector of the company. This helped set up & open the First Wholesale Cash & Carry store in India. Supervised the design & artwork for the collaterals of the brand book.

- Coordinate with the Merchandise, Operations & Design team to communicate special offers to the customers through fortnightly Catalogues & SMS, which contributed to the sales.

- Coordinated with advertising agencies for internal communication, external communication and promotional campaigns for the store.

- Represented Foley Designs, Bangalore to design the private label packaging for the first Carrefour Wholesale Cash & Carry store in India

- Coordinated with Division Directors, Marketing, Packaging production houses and Legal team, on the client side.

- Worked with Illustrators & Copywriters on the agency side for support in the designing of the packaging labels.

Involved in projects with various brand companies, NGOs & restaurants involving Print & Web media such as

- Brand Identity including logo design & stationery
- Advertising Material such as Posters, Tent Cards, Brochures, Backdrops
- Gifting solutions such as greeting cards, mugs, t-shirts.

- Participated as a member of the design team to design logos, stalls & catalogues for fashion designers during the Wills Lifestyle India Fashion Week (Mar & Oct 2007).

- Organized & designed the launch of a company that provides a web based application to offers free web services.

- Organized & arranged a spiritual getaway for 20 executives for 2 nights & 3 days. This trip was in order to market the spiritual guru & popularize him.

- Simultaneously, continuous designs for clients were provided which included brand identities, conference backdrops, catalogues & concept ideas.