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Creative Group Head
Sorrento Healthcare Communications Pvt. Ltd.
Mumbai, India
Jul 2015 - Present (9 years 4 months)
EXPERIENCE:
Over 15 years’ of practical experience on various projects for print media.
The Advertising profession helps their clients achieve their awareness, trial, and/or sales objectives.
A Creative Group Head, I managed good relationship with clients and provided overall direction for various initiatives. Most of the projects were involved with Print medium and I also possess considerable experience and exposure in other communication mediums too.
Always a crucial part of the creative team, I was responsible to lead the team comprising artists and copywriters towards successful and popular campaigns.
I always believed, it is the creative team’s responsibility to produce an advertising campaign which is engaging and effective. Good art in advertising creates an impact without being obtuse or elaborate, following the old adage: ‘a picture is worth a thousand words’!
PROJECTS HANDLED:
Tata Chemicals, Tata Salt, Asianpaints, L&T Insurance, TechnoPark, Aegis, Marico, Garnier,
ICICI Prudential, Elf Lubricants, Morya Group, Vardhman Builders, GlaxoSmithKline, Dr. Reddy’s, Johnson & Johnson, Abbott Nutrition, Merck, Glenmark, Bayer Zydus, Novartis, Ranbaxy,
Sun Pharma, Sanofi. Torrent Pharma.
INDUSTRY EXPERIENCE:
Sorento Healthcare Communication Pvt Ltd. Mumbai. (July 2015 to currently working )
Eggfirst Advertising & Design Pvt. Ltd. Mumbai ( India ) (August 2014 to July 2015 )
Pencilwings Advertising Mumbai ( India ) (July 2013 to July 2014 ) 1 year
Saatchi & Saatchi Focus, Mumbai ( India ) (Jan 2013 to July 2013 ) 6 months
Sorento Healthcare Communication Pvt Ltd. Mumbai. ( Jan. 2012 to Jan 2013 ) 1 year
Publicis India Pvt. Ltd. Mumbai ( Nov. 2009 to Jan 2012 ) 2 years 2 month
Sudler & Hennessey Pvt. Ltd. Mumbai ( A division of Rediffusion, Y&R Group )( Jan 2007 to Nov. 2009 ) 2 year 10 months
Elixirdesigns, Mumbai, India. ( May 2004 to Jan 2007 ) 2 year 7 months
Laksh Advertising & Marketing- Mumbai, India. ( May 2002 to May 2004 ) 2 years