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Product Designer & Developer
Power Athletics Ltd / Bata
Toronto, Canada
Jun 2011 - Present (13 years 2 months)
Outdoor Category Lead: line building, design and development of Hiking and Trail Running shoes - Power's highest grossing sports category - with occasional projects in other categories including: Fitness, Lifestyle, Training, Court and Football.
♦ Trend forecasting and market research
♦ Seasonal creative direction and colour pallets
♦ Line building and design strategy
♦ Concept development and refinement
♦ Tech-pack creation
♦ Colour and material selection
♦ Paper pattern and pullover correction
♦ Overseas development in Asia
♦ Costing negotiation
♦ Collection presentations at international sales meetings
♦ Trouble shooting for buyer requests, production problems, etc.
♦ Provide mentoring for juniors and interns
♦ Define and manage schedules
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Freelance Consultant
Airjewell Design
Toronto, Canada
Jan 2006 - Present (18 years 7 months)
Freelance footwear, softgoods, packaging, graphics, production.
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Product Developer
Toronto, Canada
Jun 2013 - Oct 2013 (4 months)
Boys Category Developer: development of the boys footwear category for baby-boy, toddler-boy, and kid-boy, for all footwear types; casual, skate, sandals, flip flops, athletic, slippers, rainboots, snowboots and aquasocks.
♦ Build monthly product assortments
♦ Collaborate with apparel team to create cohesive product offerings for each collection, being considerate of themes, trends, and colours
♦ Provide art & concept direction for Graphics department
♦ Work closely with buyers to evaluate success of past product and make informed decisions for future offerings
♦ Negotiate costing with vendors
♦ Manage progress of product to ensure on time deliveries, testing passed, POs received, etc