Andrew Hubbard

Delivering strategic advisory services to the retail, restaurant, and consumer goods industries, with a focus on brand strategy, assortment development, consumer insights, and purposeful design.

Maximizing company growth and ROI through the design and development of the Bob Evans and Mimi’s Café physical brands. Strategically guiding internal and external teams to develop and implement the design vision, new innovation opportunities, and evolution of the dining experience with focus on new restaurant development, comprehensive remodel strategies, efficiency innovation, and alternative business channels.
• Increased guest preference 30%-70% by generating design strategies that refocus and re-image our brand for today’s competitive and changing environment.
• Reduced development costs ~$300K in the design and development of a transformational “brand right” prototypical restaurant that shifted the brand image and provided a more efficient, low cost explosive growth development vehicle.
• Delivered an average sales increase of 14%-16% in the development and roll-out of a $100M comprehensive remodel strategy.
• Generated an increase of $5M in add-on sales revenue (per unit) in the development and roll-out of a new retail strategy, product assort- ment, and visual merchandising plan.
• Managed end to end construction process of new builds and remodels from management of bid process to construction supervision and final close out.
• Expanded the business into airports, travel centers, manufacturing, and corporate offices and expanded the dine-in business model with addition of carry-out and curbside pick-up through close collaboration with cross-functional teams.
• Generated and nurtured relationships with external consultants, vendor partners, and Internal cross-functional stakeholders to manage process and scheduling, budgets, quality of work, and to maintain up-to-date brand asset standards and manuals.

Delivering outstanding innovation and leadership of all architectural and graphic design solutions, ensuring the clients’ strategic and financial goals are met and effectively flow through our internal process. Driving business growth through strong client relationship building and new business development.

Delivering hands-on strategic design leadership and client relationship management for one of three design studios, composed of 10-15 environment and graphic design members. Supporting the team to develop innovative, solutions-ori- ented design, and branding concepts that support the overall project’s strategic vision and business goals.
• Led the client discovery activities, executive interviews, and development of project strategic hypothesis. Managed the flow of internal processes from concept/schematic design, design development, schedule and budget management, through construction and set-up.
• Built and maintained client relationships by communicating with authority and insight across all aspects of the design process, building credibility, trust, and value.
• Promoted and mentored a team dynamics that fosters creativity, cooperation and professional growth while benchmarking high perfor- mance standards.

Maximizing business growth and delivering on business goals in the development and implementa- tion of innovative design solutions that support an adventurous lifestyle focused shopping experience, enhance customer engagement, and align with corporate brand strategies.
• Reduced development schedules and development costs by 15%-20% for a new prototype building by simplifying the design and engineering of the base building, increasing space and category efficiencies , and simplifying the customer journey that challenges established conventions and enhances the guest experience and brand equity.
• Delivered the development of six new 80,000 sf.-100,000 sf., 2-story format stores per year through end to end development growth management, site specific design and due diligence, concept development, external vendor integration and collaboration, construction supervision, and store set-up.
• Optimized innovation through collaboration with merchants and other cross-functional team members in the development of custom fixture designs, merchandise strategies, and strategic communication planning to create customer engaging story-telling moments.

Overseeing and executing the development of new store concepts from strategic retail problem solving and branding to concept development and installation. Integrating various team components in the creation of cohesive retail solutions that work.

Providing strategic retail problem solving and design solutions for various retail and restaurant clients in South Africa.