Zevo™ Walmart Half-Pallet Concepts
Zevo was a new, all-natural pesticide brand for P&G and they asked Upshot to help roll it out to major retailers. I developed 2 different art directions: a simplified line art aesthetic based on Zevo's own packaging art, and a lifestyle photography version based on what the brand had started to show on it's website and social media. Some images have FPOs because assets and photos weren't final yet.