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Brand Creative Marketing Director
New York, NY
Jan 2017 - Present (7 years 10 months)
Responsible for driving creative briefs, creative strategy, creative development, agency and creative partner management, and the integrated go to market process across multiple projects and campaigns. Also responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all Up Spa branded assets within and across vertical business units.
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Graphic Design Strategist
New York, NY
Aug 2015 - Present (9 years 3 months)
Conceptualize and executes the artistic development of all creative projects. Manages projects from concept to completion and translates corporate and/or brand objectives into creative strategies. Converts complex & abstract ideas into compelling visuals, overseeing the artistic development for internal and external clients. Ensures that all visual communication standards are met across various media.
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Associate Manager- Research & Development
New York, NY
Apr 2015 - Aug 2015 (4 months)
Fashion consultant for Macy’s private men’s & kid’s brands - trend forecast, comp shop, research fashion shows, presentations, and editorials. Prepared Trend and Comp Shop Reports - using Indesign, Photoshop and Keynote. Assist with all office administrative duties.
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Assistant Web Art Director
New York, NY
Jan 2013 - Apr 2015 (2 years 3 months)
Conceptualize, design & development of web promotions/campaigns for Roamans.com. These include emails, landing pages, home page refreshes, virtual catalogs and other promotional materials. Attend brand meetings to ensure creative elements are in line with brand requirements and brainstorming creative concepts with an eye on the feasibility of requests from a design perspective. In conjunction with Creative Director and Art Director, interpret creative “look” of each promotion and builds/develops layouts of those materials assigned.