Alvaro Romero
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About
As a highly-demanded and proactive Digital Experience Professional, I excel in transforming creative concepts and ideas into online and offline reality. My creative talent combined with expertise in business intelligence, digital marketing, and customer/user experience, delivers market-oriented brand/customer experiences that raise sales and drive innovation across all channels.
As a trilingual leader, I effectively oversee complex projects from inception to completion, identifying areas of concern at the initial stage and implementing timely corrective measures to avert project delays. As a passionate mentor and polished senior leader, I evangelize user/customer journeys, competitive analysis, and heuristic evaluations to bring about strategic business transformation.
My specialties include digital and interactive design, conversion optimization, branding, and digital marketing. I am also certified in Agile, Customer Experience Management, and Open Digital Framework.
As an effective influencer and persuasive negotiator, I possess strong project management, planning, and problem-solving skills with a focus on time, risk, and cost reduction. I am an excellent communicator, presenter, and business writer, with conflict management and fierce conversation skills.
My areas of strength include team mentoring, UX/UI design, information architecture, graphic and original art design, interactive design and animation, web design and development, message development, P&L sales and marketing, budget planning and management, digital campaign development, business intelligence and analytics, and vendor relations.
I am a digital transformation evangelist and a data-driven leader, with a proven track record of success in optimizing KPIs, market share, and growth while driving innovative change across all channels. Let's connect and explore new and emerging markets together!
Top areas of strength include:
● Business & Digital Transformation
● Creative & Art Direction | Digital | Traditional
● Team Mentoring | Design Lead
● UX - User Experience Design
● UI - User Interface Design
● IA - Information Architecture
● Graphic Design | Original Art
● Interactive Design | Animation
● Web Design & Development
● Project Management
● Online Marketing | E-Commerce
● P&L Sales & Marketing
● Brand Development
● Budget Planning & Management
● New & Emerging Markets
● IT & Digital Teams Management
● Digital Campaign Development
● Business Intelligence and Analytics
● OKR, KPI and Data-Driven Leader
● Vendor Relations
Ready? Let's connect and chat! -
Education
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Master Web Design and Interactive MediaDIGITAL DESIGN CENTER
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Bachelor Graphic DesignerCARACAS DESIGN INSTITUTE
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Bachelor ScienceNUESTRA SENORA DE POMPEI SCHOOL
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Experience
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Director of Marketing And Business DevelopmentConexsolMay 2023 - Present (1 year 6 months)Energize your Business and Home. Go Solar with Conexsol Florida!
With a sound presence in 11 Countries across the US and Latin America, we specialize in the Design and Development of Solar Energy projects for Commercial and Residential Clients.
Benefits of going Solar
For your business: Reduce Energy Costs | Reallocate and Reinvest | Generate Income | Excel in ESG
For your Home: Unlock Savings with Solar Energy!
Discover How Much You Can Save on Your Energy Bills -
Regional Director Customer Journey Design, User Experience & Business TransformationMillicom International CellularJun 2019 - Apr 2023 (3 years 10 months)Oversaw the Creation of Customer Experiences with Omnichannel approach across nine (9) Millicom/Tigo Operations in Latin America. Led and Managed the Regional Customer Journey Design Team and Directed the Business Transformation Office Customer Journey Design Stream. Translated customer pain-points and complex challenges into elegant solutions and positive experiences. Focused on innovating and improving products, services, increasing sales, exceeding KPI's, including transactional and relational NPS metrics, with main goal of providing best holistic customer experience.
● Created an End-to-End Experience Framework for the FMC (Fixed-mobile convergence) Project to be implemented in all operations. The Designed Framework includes Customer Journey Design & Mapping, Processes, Business Requirements, Business Rules, User Flows, Prototypes, High and Low- Level Designs, Implementation plans, and Governance. Expected double digit increment in key OKR’s on a Quarterly basis over the next 3 years.
● Enhanced the Customer Experience in key moments of the Customer Journey, where clients were experiencing the biggest frictions and pain points due to the pandemic. Recovered NPS metrics on key transactions and surpassed pre-pandemic levels in record time by implementing quick win deployments.
● Created End-To-End Ideal experience for all internal teams in coordination with HR business partners. Framework included Employee Journey Mapping and Experience Design across all Employee and Collaborator Life-cycle Stages, Artifacts, Features & Initiatives Identification, and Strategy.
● Evangelized and Mentored our Design Leaders Community in the use of Collaborative Design Tools like Figma, FigJam, Confluence, Jira, and best practices in order to standardize the Regional and Local Design teams organization, and the internal documentation of all projects across all operations. -
Global Director of User ExperienceStanley Black&Decker2017 - 2019 (2 years)Digital Transformation leader who shaped the digital future of SBD Global Emerging Markets. Drove End User Acquisition and Monetization based on personalized touchpoints and interactions focused on global digital destinations.
● Led the Design, Development, Grow, Maintenance, and Monetization of our End Users Database by managing all digital properties across all brands and regions (DEWALT, STANLEY, Black+Decker, IRWIN, LENNOX, Etc. 32+ Emerging Markets across Northern Europe, Asia, Middle East, Africa, Latin America and The Caribbean in 13+ Languages)
● Championed all Brand Websites Redesign and Launches, Enhancements, Ad-Hoc Landing Pages, Analytics, Digital Brand Guidelines, SEO Strategy and Guidelines, Web Personalization, Domain Governance, Paid Media, SEM Strategy and Guidelines.
● Evangelist of Digital Training, Up-skilling, and Digital Platforms / Tools and Processes by Leading Training Programs for other Regional Digital Leaders / Users. Implemented Tools for Session Recording, Analytics, and Dashboards, Landing Pages, Ads, and Promotions. -
Head of Digital Creative / UX / E-CommerceRoyal Caribbean Cruises, LTD.2010 - 2017 (7 years)User Experience/Creative Lead for the Celebrity Cruises Digital Marketing/eCommerce department and the brand SME/go-to leader for User Experience and Visual Design.
● Consistently met or exceeded KPI’s by leading Brand Experience, Creative and Digital Marketing efforts across the Web, Social Media, and Mobile platforms, in coordination with the VP of Digital Marketing, CMO, and Executive Creative Director.
● Directed and oversaw the User Experience & Visual Design of large scale Capital Projects, including complete redesign of Celebrity website, plus booking engine / funnel Enhancements. Provided continuous improvement of Conversion rates on transactional pages and Revenue-generating projects and products.
● Managed internal Designers, Interactive Developers, and Agency / outsourced resources in the production of Celebrity Digital initiatives, Large-scale Capital Projects, Campaign Landing Pages, Emails, and Online Media. Led Wireframes creation, Visual Design mockups & Style Guides, Clickable Prototypes, plus Testing, Performance Optimization, and best practices.
● Worked heavily with Senior Management, the Leadership Team, the IT department, Agencies,
Vendors, and the internal Marketing staff regarding proposed development projects and strategy.
● Led overall development of production-ready CSS, HTML and coordinated the integration of front-end / back-end code according to final-designs, with the IT department and Agile teams.
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Awards
18+ Awards and recognition including:
Gold Magellan Award / Best Website - celebritycruises.com / Travel Weekly Awards / 2011
Gold Magellan Award / Best Website - celebritycruises.com / Travel Weekly Awards / 2012
Silver Magellan Award / Best Marketing Campaign - Modern Luxury and Exit/Enter / Travel Weekly Awards / 2012
Silver Magellan Award / Ad Unit - Food Network / Travel Weekly Awards / 2012
Silver Magellan Award / Ad Unit - New York Times "Word Train" / Travel Weekly Awards / 2012
Gold Magellan Award / Best Website - celebritycruises.com / Travel Weekly Awards / 2013
Silver Magellan Award / Website - experiencecelebrity.com / Travel Weekly Awards / 2013
Silver Magellan Award / Web Marketing/Advertising – 123go! Web Banners / Travel Weekly Awards / 2013 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@aeromero, member since 2016