Aermaen Anne Balosa

(Retail Company which distributes premium and luxury international brands in East Asia) several brands such as Columbia, The North Face, Salomon, Mountain

(Architectural and Interior Design firm working with Retail, Offices and Residential) Floor plans/ lay-outs * space planning and design * styling * soft furnishing design and styling * material, hardware, furniture and soft furnishing sourcing * coordinating with suppliers and clients

Chalhoub Group- TYRANO Department Store in the Middle East) * Directly liaising with international luxury Visual Merchandisers from head offices all around the globe such as: Dior, Dolce& Gabbana, Off- White, Loewe, Mulberry, Alexander Mc Queen, Marc Jacobs, Chloe, Karl Lagerfeld, Roberto Cavalli, Kenzo, Stella McCartney, AMI Paris, Paul Smith, Alexander Wang, Moschino, Fendi, Valentino, Carolina Herrera and Purificacion Garcia, Salvatore Ferragamo, Christian Louboutin * Online Visual Merchandising and styling for e commerce * Curates market and customer specific visual merchandising solutions for managed brands to maximize sales * Ensuring that in-store branding and graphic images are up to brand standards * Ensuring that Visual Merchandising Standards of luxury retail brands are implemented through in-store implementation, online and media * Creates visual campaigns for in-store activations, sales and events * Product Styling for window campaigns, media events, print and publications, ensuring all implementations are as per brand standards * Handling multiple departments such as Luxury Bags, Accessories Concessions, Men's Ready-to-wear and shoes department, Jewelry and Gifting, Kids * Creates product merchandising guidelines for VM and Retail team and sends monthly reports and feedback to brand headquarters * Coordinates with buyers and retail team with regards to layouts, zoning and product performance * Creates floor layouts including identification of effective hotspots and visual hits across all departments * Responsible for the creation of branding across all departments * Ensuring that all VM Ambassadors of each department are always maintaining VM standards and product presentation Assistant Visual Merchandising Manager- Windows/Dream rooms/In Store Communication and Mock Shop

* Define, design and implement a creative visual merchandising strategy * Create appealing and eye-catching window displays that lead the customer through the entire store * Produce in-store communication solutions, displays, floor plans and special promotions displays * Create Dream Room Designs (from conceptualization to execution) * Create Store Activity Kit which includes guidelines, allocations, and execution/roll out * Act in alignment to the organization's culture, products, image and target market * Monitor costs and work within budgets * Oversee the production and brief VM team on arranging displays * Manage DWC (Mock Shop) activities and oversee day to day activities of VMs * Liaise with suppliers and source elements * Research lifestyle, demographics and design trends * Mentored Retail Professionals in Visual Merchandising Basics * Developed Visual Merchandising Guideline for New Store Format * Trained Retail Professionals and Store Visual Merchandisers on Visual Merchandising Principles Visual Merchandiser and Trainor