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Graphic Designer
Mar 2021 - Present (3 years 4 months)
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Graphic Designer
Mar 2014 - May 2020 (6 years 2 months)
Produced elevated creative marketing deliverables of multiple internal and redistributed brands for wholesale beauty supply distributors. Designs included catalogs, brochures, advertising, sell sheets, packaging, trade show booth displays, signage, email, web, and social media posts.
• Lead designer spearheaded effective branded marketing materials for print and digital initiatives from concept through production, while maintaining efficient workflow management, speed, and accuracy
to consistently meet deadlines.
• Collaborated with the marketing team to generate clear ideas and design concepts.
• Recognized by management for designing aesthetically appealing layouts.
• Researched design trends, color, typography, imagery, and copy, enhancing product features and benefits.
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Graphic Designer
Oct 2011 - Oct 2013 (2 years)
Contract (Agency: Connexion Systems and Engineering, Inc.)
Supported cross-marketing for broad range of projects from corporate and industry events, to product launches, to internal tools. Successfully created, managed, and coordinated branded design jobs from concept through completion for flawless file releasing and production. Produced a wide variety of materials (data sheets, solution briefs, white papers, executive briefs, advertisements, posters, flyers, packaging, trade show booth displays, signage, email banners, and web graphics) for sales and marketing of IT management and software products.
• Executed deliverables concurrently, efficiently and rapidly, paying close attention to detail while meeting deadlines on or ahead of schedule of service level agreements increasing productivity and high level customer satisfaction.
• Ensured adherence to visuals aligned with corporate brand guidelines providing cohesive brand.
• Produced a series of new collateral templates for product marketing in alignment with corporate brand refresh initiatives.
• Fostered relationships with global teams supporting their product visions, translating complex ideas into conceived designs.
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Graphic Designer/Trade Show Coordinator
Tactronics Holdings, LLC
Nov 2003 - Oct 2010 (6 years 11 months)
As the sole graphic designer, I executed creative strategic concepts and designs through production ensuring consistent brand strategy and marketing communication objectives. Producing all sales/marketing materials for defense contracts of integrated electronic systems for domestic and international markets. Collaborated with Director of Marketing supporting communications for 5 product lines and 7 company divisions. Liaised with print vendors, project-managing production of advertisements, brochures, data sheets, business cards, stationery, promotional items, cd/dvd packaging through color-matching and quality control processes. Photographed products,
shot video, created in-house forms, templates, newsletters and
dynamic presentations.
• Commended for design excellence by management/sales team regarding total revamp of all in-house marketing collateral.
• Created inaugural trade show booth graphics which generated increased booth visits and subsequent website visits.
• Designed and developed a graphical representation of an operating tactical operations center vehicle used as a trade show display to demonstrate application of company product line.