I believe design is a powerful tool that elevates people's aesthetic mindset. It elicits a chain reaction that starts with an affordable well-designed product and finishes in a wraparound and intuitive experience.
My experience has been through the design of mass consumer products in the field of home appliances and bathroom ware. So, I have learned from my experience, that homelife is built by daily rituals, that seem invisible but the designer must master to find valuable insights. It´s a process of empathy and consciousness.
To be a designer you need to have a journey, mileage. I´m making it by walking with the best ones
Electrolux Design Lab 2013 Winner
http://electroluxdesignlab.com/en/submission/mab/