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Creative Director
Cincinnati, OH
Dec 2012 - Present (11 years 9 months)
STG Brands has gone through extensive change from a franchise sales team of 8 people just 7 years ago to a worlwide player in brand development, design, marketing and operations. Our strength developed through our entrepreneurial mindset and finding holes untapped markets. Cyclebar was our first breakthrough where I developed the logo, brand identity, interiors and nearly all of the collateral marketing assets the first year of operation. Two years ago it was sold off to JP Morgan Chase in a $200 million dollar buyout that also resulted in a restructuring and development of STG Brands but also the evolution of Xponential fitness. The Xponential sales brand portfolio has become the fastest growing fitness conglomerate in the world with CycleBar, Pure Barre and Club Pilates and emerging fitness brands Row House, Stretchlab and Stride.
In our next round of brand and franchise development we have partnered with The Ten Spot (a beauty bar based in Canada), Shred415 (HIIT based fitness) and Fueled Collective (Event and Co-Working space) where I play a lead role in creative development.
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Product/Graphic Designer - Options by Batesville
Batesville, IN
Jul 2008 - May 2011 (2 years 10 months)
Options by Batesville is the cremation division of Batesville Casket Company. Options is the #1 supplier in North America of cremation urns, caskets, keepsakes and jewelry for funeral homes with the focus on superior quality, system solutions and support for all customers. My scope of work included new product development from concept to completion within the keepsake jewelry, miniature and full size keepsakes, cremation urns and cremation caskets. I was also included in the planning, deployment and design of their first online ordering system
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Industrial Design Intern
Mason, OH
Oct 2007 - Feb 2008 (4 months)
Luxury goods furniture and product design, 2D/3D rendering, rapid prototyping, presentation design.
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Design Manager Intern
Cincinnati, OH
Mar 2006 - Jun 2007 (1 year 3 months)
Femcare design manager intern:
Competitive analysis, rapid prototyping, product identity, product branding and ideation for Tampax, Naturella and billion dollar brand Always
Cognitive sciences group industrial design intern:
Visual marketing strategies, focus group research, packaging design and presentation design for billion dollar brands Olay and Tide
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Design Intern
Lexington, KY
Oct 2005 - Jan 2006 (3 months)
3D rendering, industrial and product design
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Design Intern
Cleveland, OH
Mar 2005 - Jun 2005 (3 months)
Industrial and product design
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Deign Intern
Cincinnati, OH
Jan 2004 - Jan 2005 (1 year)
Graphic Designer and Model Maker