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About
Graphic designer with a specialty in building brand assets for social media marketing and advertising. I have 15+ years of experience with industry-standard software including Adobe Creative Suite, Sketch 3, DaVinci Resolve, and other programs that I've used for design, storytelling, video editing, and digital marketing projects. My goal is to make people stop scrolling so they can see what great brands have to offer.
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Education
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N/A Digital MarketingAcadium Plus2020 - 2023Selected in top 5% of applicants to receive training in digital marketing skills, strategy, and one-on-one mentorship from a former CMO.
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B.S. InformaticsIndiana University2001 - 2005
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Experience
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Graphic Designer & Marketing ManagerIndependent ContractorLos Angeles, CAJul 2018 - Present (6 years 5 months)• NOTABLE IMPACT: my flyers, ad creatives, and social media assets were used to help a comedian take her show from canceled to sold out a year later, with TWO sold out shows the year after that.
• Improved a review site's brand consistency through art direction; built design templates to unify all images
• Established a new company's identity by collaborating with a brand designer to build assets using appropriate colors, imagery, and typefaces for digital ads, websites, social media properties, e-books, and videos
• Managed over 200 paid social campaigns on Facebook and Instagram with $18,000 spent over 3 years
• Elicited 449 event responses for a virtual comedy show in the middle of the COVID-19 pandemic -
Technical Co-founderLos Angeles, CAFeb 2018 - Feb 2021 (3 years)• Built and launched the Coinsquad brand by designing the initial website, logo, and promotional assets
• Primary decision-maker for all technology products and services including web hosting, help desk ticketing and call center software solutions, live messaging, payment processing, news aggregation, and more
• Significantly reduced deployment time and cost by integrating above-mentioned systems with the website, setting up Telegram and Discord for internal communication, and managing Office 365 and Google G Suite -
Marketing Co-founderFylm TVFeb 2020 - Oct 2020 (8 months)• Reduced deployment time and expense by designing FylmTV's branded streaming and community platform
• Launched Facebook, Twitter, Instagram, Discord, and Mailchimp, growing the FylmTV community from zero to a combined total of more than 700 followers across all channels
• Promoted and recruited independent filmmakers for FylmTV's short film competition, exceeding the submission goal by 28% -
Content Management SpecialistDec 2012 - Jul 2015 (2 years 7 months)• Managed push and drip marketing and client retention campaigns for over 500,000 Mortgage Loan Officers; facilitated relationships between MLOs and their clients by producing and distributing content on their behalf
• NOTABLE IMPACT: Enhanced brand storytelling through strategic selection of stock photos and design of collateral, including a direct mail postcard that was chosen for use by 18,000 professionals
• Increased viewer engagement with digital content 88% by optimizing videos for maximum cross-browser compatibility using MP3, Ogg, and WebM formats
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@adamsnetiker, member since 2022