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Creative Director & Consultant
Independent
Mumbai, India
Jan 2024 - Present (6 months)
Helping industry peers win business and raise the bar for creativity. Using this time away from the rat race to travel, grow my skillset, chase health goals, and look after family. Guess what, all of it takes work.
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Creative Director
Mumbai, India
Nov 2022 - Dec 2023 (1 year 1 month)
Founded this design and film-driven content agency. Responsible for the company’s go-to-market philosophy, strategy, creative benchmarks, client management and creative output. Over a short, action-packed year, grew the company from 5 to 15 members, winning all key accounts including The Economist, Free Press Journal, Mega We Care, Aditya Birla Group’s Opus Paints and LTIMindtree.
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Head, CreativeiQ
Mar 2018 - Nov 2022 (4 years 8 months)
Raised, led and grew Zirca Brand Solutions into CreativeiQ – a division specializing in Data-led Creativity, Content, Web Design, UI/UX and Performance Campaigns. Got promoted thrice in a 4.5 year stint.
Earned the trust of partners like The Economist, Mega We Care, United World Colleges, Invest India, HDFC Life 99 and Sarda Farms.
Responsible for conceptualizing, designing and establishing Zirca’s ad-tech products ConsumeriQ. ContentiQ as well as driving the company’s Identity and Market Strategy. Recognized as a Zirca Value Champion for exemplifying Responsible Freedom. Won multiple awards for excellence in Content Creation and Interactive Web Design.
Posts held in tenure:
Creative Director | 2020 to 2021
Associate Creative Director | 2018 to 2020
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Group Head, Copy
L & K-Saatchi & Saatchi
Mumbai, India
Jan 2015 - Feb 2018 (3 years 1 month)
Managed creative output for brands like Harry’s Bar + Café, IDBI Federal Life Insurance, Gini & Jony, Tata Value Homes, Big Bazaar and more. Launched several successful campaigns across Digital, Print, Outdoor, Film and Activation.
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Creative Supervisor
Minority Brand Creations
Feb 2014 - Jan 2015 (11 months)
In charge of raising the creative bar, strategizing campaigns and managing client relations for The Mumbai Metro, Meru Cabs, Suzlon and more. Networking and nurturing creative talent were key responsibilities in this role.
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Creative Consultant
Tribal DDB (Jan to Jul)
May 2013 - Nov 2013 (6 months)
In charge of raising the creative bar, strategizing campaigns and managing client relations for The Mumbai Metro, Meru Cabs, Suzlon and more. Networking and nurturing creative talent were key responsibilities in this role.
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Copy Supervisor
Ogilvy Bangalore
2010 - 2013 (3 years)
Came to form as a Print specialist, Jingle-jangler and Poet. Brands managed included Manipal University, Adani Real Estate, IBM, Titan Watches, Nova Specialty Surgery and more.
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Senior Copywriter
OgilvyOne
2006 - 2010 (4 years)
Began my creative journey with idea-driven One-to-one Mailers as well as Digital and ATL campaigns. Worked across categories from Travel to Logistics to BFSI and F&B. Won a One-Show Bronze for creative excellence in Direct Mail.