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group Art head
Liwa
Dubai, United Arab Emirates
Nov 2017 - Present (7 years)
As video gained traction with social media, dwindling print and lesser attention spans,
I made a smooth transition from print-dominated work to the moving medium.
Today, my key strength is conceptualization for video, plus:
Ideation, evaluation and consolidation
Scripting assistance, mood-boards and storyboarding
Client-facing role in presentation of concepts
Pre-production preparation, crew and director briefing
Shoot presence – adding value in production design
Talent handling – coaching actors and other stakeholders
Post-production – editing, voice overs, music and sound design supervision
Final cut – getting the product ready after client inputs
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Art Director
EGGFIRST
Mumbai, India
Nov 2015 - Nov 2017 (2 years)
Playing a pivotal part in drawing insights for campaigns. Channelizing junior teammates in visual execution. Handling integrated communication routes for brands. Both digital and offline.
Attended brainstorming sessions with other members of creative team to develop concepts for a new business presentation.
Pitched concepts internally to Creative Director or account team
Clients: Bayer, Volkswagon finance, Oberoi Mall, Thakur Realty, Waree, Cocoon Fertility Centre, Star Bazaar, ICICI.
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Art Director
MINDBIRD
Mumbai, India
Nov 2014 - Oct 2015 (11 months)
Managing all the activities ranging from visualization, conceptualizing, to final artwork.
Job profile entails visualizing, planning and supervising (Onsite & Offsite) the creative department during Events and Exhibitions.
Design Logos, Brochures, Games, Leaflets, Posters, Paper ads, Magazine ads, Display Boards, Banners and Hoardings for Corporate clients.
Coordinating with copywriters, graphic designers and printer for content, conceptualization, designing and printing of marketing collaterals for niche clients.
Clients: Siemens (Home Appliances), Bosch (Home Appliances), HPCL, RML (Reuters Market Light), B.Barun, J.L Morison (Bigen & Playboy), GroupM, Furnace Fabrica and Real Estate Developers like Shanti Ventures and Neelyog Enclave.
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Art Director / Marketing
TAGS 'N' TALES
Aug 2011 - Jul 2014 (2 years 11 months)
Handle all the activities ranging from visualization to final artwork. ï´ Job profile entails visualizing, planning, handling production and creative department while TVC (television ad's) & designing layouts which are interactive & expressive, using well -honed creative abilities. Clients: Involved in handing clients like Timemaxs, Madam home, Madam Agro, Madhuri Oil, Monarch, Shree Ambic Naturals, KTT Pharmatech, Dr. Vaidya, Vaishali Pharma, Brilliant Classis, ON THE GO Restaurant, Bhargavas (Music store) and Samir Supply (Natural rubber Mfg.)
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Jr. Art Director
THE GENERAL TRADING COMPANY
Mar 2009 - Apr 2011 (2 years 1 month)
2 year ï´ Accountable for coordinating with the client to assess the requirements and ensured their compliance to the pre-press guidelines as well as supported the post-press operations. Also involved in management & marketing /media strategy for our respective Clie nts. ï´ Managing a team of creative professionals to deliver on assignments within stringent timelines. ï´ Spearheading efforts across Creative Art Work visualizing, planning & designing layouts which are interactive & expressive, using well-honed creative abilities. ï´ Handle all the activities ranging from visualization to final artwork. ï´ Job profile entails visualizing, planning & designing layouts which are interactive & expressive, using well-honed creative abilities. Clients: Involved in handing clients like L&T, evershine banquets, Clear pack, Hindustan Unilever, Beltone and Victorian lady. PARKSONS GRAPHIC (Printing Press) 6 months
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Senior Visualizer
Clients Handled
Jun 2004 - Aug 2006 (2 years 2 months)
Lomani, J.K. Helene Curtis. CGII ADVERTISING 2 yr 6 months Visualizer Clients Handled: Siemens, AutoDesk, Photo quit, Nalanda Institute of Dance, Kaushalya Medical Trust and Rajneesh Osho Ashrams Freelancing: CRAFTWORLD (Event Management Company) 6 months Set Designer Involved in set design for Hyundai Consumer Show Involved in Automobile Promotions for Harry Potter - Chamber of Secrets for HMV Freelancing: INDIAN EXPRESS GROUP 6 months
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Photographer
Associated
Dec 2004 - Jun 2004 (5 months)
with Indian Express's Lok Prabha Magazine. CREDENTIALS Post -Graduation in Art & Design from the University of Teesside. (Middleborough, UK) 2009 Course Details: Documentary photography ïµ Documentary film on globe warming ïµ Campaign designing (making creative's on the basics of photography, media planning and marketing Strategic to promote brand) Photography from Sir J.J. Institute of Applied Art, Mumbai in 2005. Diploma Applied Arts (Illustration) from Raheja School of Arts, Worli, Mumbai 2004. Completed a foundation course for the above diploma from Model Art, Dadar, Mumbai in 2000. Secondary School Certificate through Bombay Education Board in the academic year 1998-99 Computer Proficiency: ï´ Conversant with PC and MAC ï´ CorelDraw 13, Photoshop CS2, Illustrator CS2, After Effect (Basic) InDesign CS2. Additional qualifications: ï´ Basic Course in Photography through Photographer Shrikant Malushte