Client: Volkswagen Finance
Objective: Building up the brand identity.
Creative solution: There is still this perception that women are bad drivers.
However, recent study shows, not only they drive better than men, they are now
playing a more decisive role in buying a car.
So Volkswagen Finance wanted to tell the truth.
Firstly, opinions were taken on ‘who is a better driver?’ A Vox Pop was made.
Then online and offline teasers, along with the Vox Pop went live
inviting all for a web-debate.
People started engaging themselves. They registered and competed in a set of
driving simulation drills and saw it for themselves.
Results were in the face on the day of the event.
People thanked the brand for making come out of a wrong notion.
VWFS_ driven by women campaign
