Client: KokilabenDhirubhaiAmbani Hospital
Objective: To make people more aware and conscious about regular check-ups.
Creative solution 1 First Phase : Terrorist attacks, mishaps and scams, make the page one of our news editions. People show more interest in discussion, debate on these.
So teasers were planned in similar lines. Finally revealing how lack of on time check-ups have an harrowing effect in our lives.
Result: People became more conscious about the necessity of check-ups.
Enquires and check-up count increased two-fold.
KDAH_Wake Up For A Check Up Campaign
Second Phase
we shall use Mirror on bus shelters and News paper ad & send DMs’, encouraging people to get regular checkups.
Creative solution 2 First Phase: We have become so blindfolded in our approach to health, that it has taken a backseat. Through this campaign, we want to challenge the users to introspect themselves and start taking care of their health
