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Campaign Star Daily
Client: Star Daily
Objective: launch of the brand
Creative solution: Star daily is the organized small super market store. Looking forward to replace kirana stores. Hence, the positioning HarChotiBadiZarooratonkeLiye.
Ambient ideas, strategic small sized newspaper ads, in mall activations were included to justify the positioning. Moreover, the campaign was made to hit the TG in their daily route journey.
STAR DAILY_HarChotiBadiZarooratonkeLiye
