Aneeta Babulal

Responsible for the brand management, creative development, and production of all marketing collateral, signage, presentations, and packaging design * Created OrthoCor's first official branding guidelines to strengthen brand identity * Designed PEMF animation featured on the Dr. Oz Show, reaching over 3 million viewers * Managed and restructured customer service to handle calls directed from the Dr. Oz show, which generated over $100,000 of sales, within one week of airing * Piloted and implemented a subscription program that increased customer value to an average of $2,700 per customer/year, accounting for 30% of refill sales * Created a patient boarding program that increased order conversion rate from 37% to 58% in 2 months

Casa de Esperanza - Marketing Volunteer (2011)

* Created employee best-practices messaging pieces & assisted in organizing community events * Wrote scripts for PSA's and assisted on the set of Comcast Newsmakers aired on cable television

* Managed the creation and distribution of holiday cards and 17,000 calendars for B2B accounts * Revised and improved Powersports welcome kits for revolving and installment financing options PROFESSIONAL AWARDS AND HONORS Certificate of Achievement in SVMP - Harvard Business School David Floren Scholarship - School of Journalism & Mass Communication Director's Award & Scholarship - School of Journalism & Mass Communication PROFESSIONAL AND COMMUNITY ENGAGEMENT