Graphic Design Specialist at Fetzer Vineyards

AAron Woolsey

Santa Rosa, CA

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About

I am a graphic designer that specializes in branding and package design. I am passionate about design and how I can solve complex visual problems all the while helping a brand stand out in today's market.

I have in-house design experience creating identity, package and marketing/graphic materials using Adobe CS5. I work independently and collaborate well with others.
Education
- B.A in Graphic Design Visual Communication
  
  Brooks Institute of Photography
  
  2006 - 2009
Experience
- Graphic Design Specialist
  
  Fetzer Vineyards
  
  Jan 2012 - Present (12 years 10 months)
  
  Responsible for graphical developments of Fetzer Vineyards’ brands in alignment with production and marketing team objectives for each brand. Translate agency art into other tangible medias per brand needs. Ensure consistency of brand communication design style for all markets by maintaining the brand equity globally. (7+ Brands) Sole in-house designer for marketing team.
  
  •Design brand materials for specific market plans throughout the USA and export markets
  
  •Lead designer for print and packaging for export markets
  
  •Design private labels and packaging
  
  •See design projects through compliance to final print completion
  
  •Liaison between brand and production
  
  •Coordinate and attend press-checks
- Designer
  
  AARON WOOLSEY DESIGN
  
  2009 - Present (15 years)
  
  Design consultant and freelance designer. Designing anything from organic blueberry packaging to cycling apparel and everything in between.
- Graphic Designer
  
  Smart Caregiver Corporation
  
  Sep 2010 - Dec 2011 (1 year 3 months)
  
  Leading the graphic/marketing department at Smart Caregiver Corporation. Advertising, Catalog design/layout, Print Collateral, Product Photography, web updates, Production and Pre-Press.
- Contract Designer
  
  Pelindaba Lavender
  
  Jul 2010 - Nov 2011 (1 year 4 months)
  
  Created print advertising for magazines and newspaper, price sheets, brand integrity, store layout/display.
- Freelance Designer
  
  Circa Now
  
  Aug 2011 - Oct 2011 (2 months)
  
  Produced advertising campaign mechanicals design/Production
- Internship
  
  Buttitta Design
  
  Jul 2008 - Aug 2008 (1 month)
  
  Assisted with design/research, production, and pre-press. Mock up wine bottle packaging. Attended press checks and client meetings.
Skills
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On Coroflot

@aaronwoolsey, member since 2009
- Followers 9

AAron Woolsey

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)