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Lego Packaging Redesign
Lego and SCA hosted a contest to redesign the Bricks and More Starter Tub. I started by reading reviews and found the biggest problem to be the disconnect between precieved and actual value. My solution to this was transparency. By making the tub clear, customers can see what they are buying before making the decision.
To add play value, I made the lid part of the playset. It is a pip-plate mountain right-side up, and upside-down, it is a storage tray. The tub can also either be used for storage, or for protection and display.
